Ever wondered how the rank of your app affects your sales? Ever considered going on sale after a drop in your app's rank? Or perhaps raise the price when your app is doing well?
An innovative research project studying pricing of mobile apps is under way at Stanford University. We are looking to partner with developers who would like to make better business decisions and gain understanding of the marketplace.
Ramesh Johari: I am an Associate Professor at Stanford University in the School of Engineering. My recent research is focused on the economics and engineering of large online markets such as sponsored search markets, eBay and electronic exchanges for financial markets. I received an A.B. in Mathematics from Harvard (1998), a Certificate of Advanced Study in Mathematics from Cambridge (1999), and a Ph.D. in Electrical Engineering and Computer Science from MIT (2004).
Bar Ifrach: I am a postdoctoral research fellow at Stanford University at the Management Science & Engineering department. My research focuses on pricing of goods and services in online marketplaces where users engage in social interaction such as when they post reviews of their experiences. I completed a Ph.D. in Operations Research at Columbia University (2012), and a B.A. in economics at Tel Aviv University (2007).
Please contact Bar at email@example.com with a few words about your app if you would like to learn more.