Hi all,
I would like to advertise my game using a pay per install service with a budget < $1k. I'm undecided between using Facebook ( Mobile App Ads for Installs ) and Flurry, what do you think about it? Is there any one that already tried them and can tell me pros and cons?
Both networks can deliver a lot of volume, but Facebook will allow you to target users more precisely (by interests, demographic characteristics, location, etc.). If your budget is < $1,000, you can probably only expect about 500 installs on either network.
I agree about being able to get very specific on who you are targeting using Facebook. However, I think if you do it right, you could get a lot more than 500 installs for your $1,000. That's $2 per install which is high for what I've tried on Facebook.
I think I was averaging about $0.90 per install for my $1.99 paid app. The free apps average about $0.25 per install.
If I was planning on spending $1,000 on Facebook Mobile App Install Ads, I would expect 1,000 installs for a paid app and 4,000 to 5,000 installs for a free app in the US market.
I agree about being able to get very specific on who you are targeting using Facebook. However, I think if you do it right, you could get a lot more than 500 installs for your $1,000. That's $2 per install which is high for what I've tried on Facebook.
I think I was averaging about $0.90 per install for my $1.99 paid app. The free apps average about $0.25 per install.
If I was planning on spending $1,000 on Facebook Mobile App Install Ads, I would expect 1,000 installs for a paid app and 4,000 to 5,000 installs for a free app in the US market.
It seems to be not bad if you can get $0.9 per install for $1.99 app, any tricks to achieve this?
Thanks.
BrunoCapezzali
ItalyPosts: 2New Users Noob
Replies
Both networks can deliver a lot of volume, but Facebook will allow you to target users more precisely (by interests, demographic characteristics, location, etc.). If your budget is < $1,000, you can probably only expect about 500 installs on either network.
I think I was averaging about $0.90 per install for my $1.99 paid app. The free apps average about $0.25 per install.
If I was planning on spending $1,000 on Facebook Mobile App Install Ads, I would expect 1,000 installs for a paid app and 4,000 to 5,000 installs for a free app in the US market.
It seems to be not bad if you can get $0.9 per install for $1.99 app, any tricks to achieve this?
Thanks.
How much time it took to get 1k installs? 1 week?
Just remember that there other countries besides US!