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Revenue impact of iOS11 App Store

iOS11 is around 20% adoption at the time of this post, so far I'm not seeing much difference in downloads for paid or free.

Can we share our experiences here, this new app store is a big change and likely to remain this way for some time to come.

Whats the impact of the new app store on your businesses?

Replies

  • iColoramaiColorama SwedenPosts: 19New Users *
    edited September 2017
    So far no impact, but too earlier to say!
    Post edited by iColorama on
  • astersdoastersdo USAPosts: 640New Users @ @ @
    Will apps be easier or harder to find do you think? Some of my higher ranked apps appear to be moving higher, and my lower ranked apps lower, but at 20% adoption it is meaningless at this stage I guess.
    Did the iPhone 8 bomb? How will that affect us? It is hard to believe that everyone is waiting for the "X", and the X will be in limited supply anyway.
  • savannasavanna Posts: 274New Users @ @
    edited September 2017
    astersdo wrote: »
    Will apps be easier or harder to find do you think?

    Hard to say, at first glance it looks like the featured apps will get more attention compared to before. The layout looks like the winner takes all problem is worse. You can't browse the categories without more taps now, its hidden down in the interface, so I expect chart positions to matter less. So unless you're featured, I'd expect less exposure than before.

    However, if apple have succeeded in making the app store app a daily habit for people because they check for the new editorial content, that might more than offset those problems. You'd expect your downloads to be a function of the number of times the app store is visited by users... so perhaps thats good news for us. But it depends what users do when they visit the app store, do they stick to the featured tab, check out the lucky few and close it again, or will they be inspired to spend more time in the app store than that which makes it more likely they'll see your app page..?

    If an average app store user used to open the app store app twice a week but now does it 5 times on average for example... should we expect a corresponding uplift in downloads? There is some hope there in my view.
  • bellissimobellissimo Posts: 227Registered Users @ @
    edited September 2017
    Assuming search has not changed, and most apps are found by search, it should not have a major impact. From my analytics, almost 90% of installs result from an app store search. That said, the Categories chart change will have an impact, but whether that will be offset by more user activity is impossible to say. Once users get nagged to upgrade (which should start soon), and the initial excitement dies down we will have a much better idea. Maybe in a month or so...
  • savannasavanna Posts: 274New Users @ @
    iOS11 up at around 70% adoption now, is anyone noticing much of an effect of the new app store?

    My free downloads are about the same, but my paid apps have taken a hit. Paid are down a third or so, but that wasn't much money anyway.

    So on the whole its negative for me. This is how the app store will be from now on into the foreseeable future, for me its time to throw in the towel on relying on app income in isolation. I guess it always had a limited shelf life. Good luck to those that remain.

  • MarkCMarkC Yorkshire, EnglandPosts: 1,968iPhone Dev SDK Supporter, Registered Users @ @ @ @
    Every iteration of the app store has, for paid apps, got worse and worse since Apple bought Chomp back in 2012...

    I'm still waiting the biggest Cmd-Z-fest in history and I'll wake up and downloads will be UP :smiley:
    neon_images_framed.jpg
  • bellissimobellissimo Posts: 227Registered Users @ @
    Agree with that. Paid apps are pretty much dead in the water now. I have not noticed a change in this respect with iOS 11, it has been steadily declining for a few years. Even topping a particular Category chart in the US only brings a handful of downloads (will vary by category obviously).
  • iekeiiekei Posts: 614Registered Users @ @ @
    My paid app sales went up in September, then way up in October, but then down a bit in November. iOS 11 has been good for me so far.
  • iColoramaiColorama SwedenPosts: 19New Users *
    iekei wrote: »
    My paid app sales went up in September, then way up in October, but then down a bit in November. iOS 11 has been good for me so far.

    Exactly the same here, I wonder why November went worse, specially the last week..maybe because of the vacations?
  • iekeiiekei Posts: 614Registered Users @ @ @
    There haven't been any big changes for me in the last week.

    Browse is growing in importance for me compared to Search. Referrals are down to almost nothing. There was a change in how App Store links were processed that I'm pretty sure happened in the middle of August and my sales took a hit from that.
  • savannasavanna Posts: 274New Users @ @
    MarkC wrote: »
    Every iteration of the app store has, for paid apps, got worse and worse since Apple bought Chomp back in 2012...

    I'm still waiting the biggest Cmd-Z-fest in history and I'll wake up and downloads will be UP :smiley:

    You're from the olden days!

    Are you working for others now instead of relying on income from your apps? Salaried job or temporary contract?
  • Crichton333Crichton333 Posts: 279Registered Users @ @
    MarkC wrote: »
    I'm still waiting the biggest Cmd-Z-fest in history and I'll wake up and downloads will be UP :smiley:

    You sweet, sweet dreamer...
    "Smoke me a kipper i'll be back for breakfast." -- iOS: Nebula Virtual Reality
  • sparksosparkso Posts: 565Registered Users @ @ @
    seriously, what's the point of having charts anymore
  • bellissimobellissimo Posts: 227Registered Users @ @
    Agree that the Category charts are now so hard to navigate to as to be mostly pointless.
  • iekeiiekei Posts: 614Registered Users @ @ @
    Personally, I can't r remember buying an app because of any chart ranking. All my purchases were from web referrals or search.
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