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I just spent $2000 on a combo print/online ad campaign with Card Player magazine to promote my app: Poker track Pro. The issue comes out May 9th.
My app is currently selling about 1 app/day at 8.99 and i'm hoping to see sales of 3-5/day (maybe more) for the month the ad is running.
I'll post the results here if anyone wants to know.
I'm sorry to hear that Rick, but you should have never done it.
Just to put it in context we were in the Sunday Times a couple of months ago, not as an advert but in a quite prominent news, with icon, link, good review etc... It gave us 250 copies in that territory that day and exponentially decreased to what it was before within 5 days.
Now, that newspaper has got 1M copies in circulation every sunday. That means that if I wanted to break even I would have spent about $200 dollars.
2 main things to take into account:
1) it was an article not an ad that it will be skipped so your "interest rate" will be drastically cut. 2) 1M copies but not targeted, so you are better off here.
I'll be glad if you break even but with your app price so steep it's tough. Put it at 2.99 or something like that, you'll have some remote chance!
It might be worth considering a sale of your app during the promotion. I understand your heaitation in lowering the price, but this would be an ideal time to test the water.
Think his app price isn't really bad. I'm a poker player/member of different poker communities and poker players aren't like the regular buyers. Tracking software (which does it automatically for online poker) costs $80-$90, so his price for an iPhone tool that helps you with it aint that bad.
MarkCPosts: 1,853iPhone Dev SDK Supporter, Registered Users
edited April 2012
Years ago (pre-iPhone) I had a half page ad in the Radio Times Christmas edition (which was a BIG deal in the UK back then) - cost £10,000 to put in, made back £650.
Good look with it Rick, being a niche magazine I hope reach your audience easier than I did!!! lol
I agree $8.99 is very high for an app, but its not very high for this kind of app. Its very specialized software targeting only very serious poker players. Currently there are only 2 major poker tracking apps available and they sell for $9.99 and $12.99. They are both selling very well and mine is about 10 times better than either of those (imho).
So I don't see any reason to sell mine for 99 cents when its a far better product than the app that's currently selling well at $12.99.
The way I see it is the only reason my app is not the best selling poker app is because people don't know about it yet, which is why i'm spending the money in an agressive way.
i'm pretty sure the ad will pay off, but we'll find out next month.
I agree $8.99 is very high for an app, but its not very high for this kind of app. Its very specialized software targeting only very serious poker players. Currently there are only 2 major poker tracking apps available and they sell for $9.99 and $12.99. They are both selling very well and mine is about 10 times better than either of those (imho).
So I don't see any reason to sell mine for 99 cents when its a far better product than the app that's currently selling well at $12.99.
The way I see it is the only reason my app is not the best selling poker app is because people don't know about it yet, which is why i'm spending the money in an agressive way.
i'm pretty sure the ad will pay off, but we'll find out next month.
Hi,
It sounds like you have got your pricing work. It sounds like you have got your targeting right as well. I'm interested to find out how the advertisement does. Good luck with it!
Burning $2000 cash will at least give you some warm instead of spending it on combo print/online ad...
Lol I agree.
AND Please lower the price to 0.99 or 1.99. YOu are insane for making it 8 dollars and it shows you have no business sense of the app store whatsoever, go back to your sandbox.
MarkCPosts: 1,853iPhone Dev SDK Supporter, Registered Users
edited May 2012
Why is he insane? The guy who sells App Store - TuneLab Piano Tuner sells quite a few copies per month, but it's hundreds of pounds? I doubt he'll ever lower the price, because his app is a niche app that people WANT. If people are prepared to pay it, let them.
There's a sweet spot for every app. Just saying 'you're insane, go back to your sandbox' is pretty rude tbh, and especially so coming from someone who didn't exactly set the world alight with their own app, eh?!
Why is he insane? The guy who sells App Store - TuneLab Piano Tuner sells quite a few copies per month, but it's hundreds of pounds? I doubt he'll ever lower the price, because his app is a niche app that people WANT. If people are prepared to pay it, let them.
There's a sweet spot for every app. Just saying 'you're insane, go back to your sandbox' is pretty rude tbh, and especially so coming from someone who didn't exactly set the world alight with their own app, eh?!
TBH in my limited experience niche apps sell better at higher price points. The people buying them often see .99 or 1.99 as cheap. Earlier in the post he states that the other apps are 9.99 and 12.99 (I wouldnt be suprised if the 12.99 is selling the best) for a number of reasons regaurdless of how good it is compared to the others.
If you have an app that no one else offers and have a limited consumers why would you sell it for .99 or 1.99....
agreed, niche apps are where the real money is. you can't just lump all apps together on mobile just like you can't lump a $699 photoshop with a $5 desktop app. If you have something that a set of users want and there are no other options, you can charge a LOT more than .99c
I know for a fact I make as much as other devs that have top 25 apps, maybe more, and I am rarely in the top 500.
AND Please lower the price to 0.99 or 1.99. YOu are insane for making it 8 dollars and it shows you have no business sense of the app store whatsoever, go back to your sandbox.
Apparently in your rush to make a "brillient" reply, you missed my explanation for why the app is priced at $8.99
Has to be said that now even niche apps have serious competition, developers are competing against each other by lowering the price. So stating that you can price your niche app higher than other apps is only true as long as you don't have dozens of competitors selling the same features at a lower price.
Has to be said that now even niche apps have serious competition, developers are competing against each other by lowering the price. So stating that you can price your niche app higher than other apps is only true as long as you don't have dozens of competitors selling the same features at a lower price.
Starbucks proved that you can turn an everyday commodity into a luxury item simply by charging more for it - Garrison Keillor.
AND Please lower the price to 0.99 or 1.99. YOu are insane for making it 8 dollars and it shows you have no business sense of the app store whatsoever, go back to your sandbox.
Wow dude you are such a jerk 2weeks. What is your big success to feel entitled to treat others that way?
Good luck with your promo Rick. If anything you will gain some valuable experience/insight.
AND Please lower the price to 0.99 or 1.99. YOu are insane for making it 8 dollars and it shows you have no business sense of the app store whatsoever, go back to your sandbox.
Jan, I have repeatedly emailed you to ask for the commented version of the code that I bought off you, but you have chosen to ignore me.
You said you send it in 2 weeks time - that was months ago now.
I think Starbucks did a little bit more than only charging more, they build a brand and a whole business around it which justified their higher price.
It was a joke, but there's a grain of truth to it. They built their brand and their whole business largely around charging more. Lots of people think their coffee sucks. And the milkshake sales came after they had built up the company.
RickSDK
Posts: 668Registered Users
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Secondly, did you ever think to dicrease your price for this app ?
I love Poker, but why would I give 9 dollars ?
Maybe higher than 0.99 but lower than 9 ?
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0 · Off Topic Insightful Disagree Dislike Like AwesomeWe all look forward to seeing the results.
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0 · Off Topic Insightful Disagree Dislike Like AwesomeSwipe Jump - <a href="http://www.google.com/url?sa=t&rct=j&q=always win app&source=web&cd=2&ved=0CEUQFjAB&url=http://itu
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0 · Off Topic Insightful Disagree Dislike Like AwesomeJust to put it in context we were in the Sunday Times a couple of months ago, not as an advert but in a quite prominent news, with icon, link, good review etc... It gave us 250 copies in that territory that day and exponentially decreased to what it was before within 5 days.
Now, that newspaper has got 1M copies in circulation every sunday. That means that if I wanted to break even I would have spent about $200 dollars.
2 main things to take into account:
1) it was an article not an ad that it will be skipped so your "interest rate" will be drastically cut.
2) 1M copies but not targeted, so you are better off here.
I'll be glad if you break even but with your app price so steep it's tough. Put it at 2.99 or something like that, you'll have some remote chance!
Good luck nevertheless cos you're a good guy!
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0 · Off Topic Insightful Disagree Dislike Like AwesomeGood look with it Rick, being a niche magazine I hope reach your audience easier than I did!!! lol
Appvision
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0 · Off Topic Insightful Disagree Dislike Like AwesomeSo I don't see any reason to sell mine for 99 cents when its a far better product than the app that's currently selling well at $12.99.
The way I see it is the only reason my app is not the best selling poker app is because people don't know about it yet, which is why i'm spending the money in an agressive way.
i'm pretty sure the ad will pay off, but we'll find out next month.
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0 · Off Topic Insightful Disagree Dislike Like AwesomeIt sounds like you have got your pricing work. It sounds like you have got your targeting right as well. I'm interested to find out how the advertisement does. Good luck with it!
James.
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0 · Off Topic Insightful Disagree Dislike Like AwesomeAND Please lower the price to 0.99 or 1.99. YOu are insane for making it 8 dollars and it shows you have no business sense of the app store whatsoever, go back to your sandbox.
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0 · Off Topic Insightful Disagree Dislike Like AwesomeThere's a sweet spot for every app. Just saying 'you're insane, go back to your sandbox' is pretty rude tbh, and especially so coming from someone who didn't exactly set the world alight with their own app, eh?!
Appvision
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0 · Off Topic Insightful Disagree Dislike Like AwesomeIf you have an app that no one else offers and have a limited consumers why would you sell it for .99 or 1.99....
www.touchmint.com
Top Apps of the month:
Quiz and Flashcard Maker
Bracket Maker
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0 · Off Topic Insightful Disagree Dislike Like AwesomeI know for a fact I make as much as other devs that have top 25 apps, maybe more, and I am rarely in the top 500.
Fantasy Monster - Mobile Fantasy Domination
Follow me on twitter @bignoggins
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0 · Off Topic Insightful Disagree Dislike Like AwesomeGood luck with your promo Rick. If anything you will gain some valuable experience/insight.
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0 · Off Topic Insightful Disagree Dislike Like AwesomeYou said you send it in 2 weeks time - that was months ago now.
PLEASE SEND ME WHAT I PAID FOR
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0 · Off Topic Insightful Disagree Dislike Like AwesomeLike the rankings on the store. It does make sense honest.
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