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Please do not post the same thing multiple times. The board software automatically flags certain posts as needing moderator attention. This happens the most often for new users. I'm pretty sure this is made clear at the time you attempt to post. Posting the same thing over and over again just makes that many more posts the moderators have to weed through later. This makes us sad. Don't make us sad. If your post/thread doesn't appear, just wait a while. Don't post it again. If it hasn't shown up by the next day, then you can try again. I normally go through posts in the mornings, and try to check a few times throughout the day, but I'm not here 24/7. There will typically be a significant delay before posts are approved. Just be patient.

Multiple developer accounts for A:B testing apps

Matty_TMatty_T Posts: 7New Users
Do any of you have experience with registering multiple developer accounts and using those accounts to test your apps? For example the same app with different prices, different feature sets or different names and descriptions to see which works best?

I'm thinking of registering my company as well as myself as an individual then posting the test app and testing it to see which Combo works?
Post edited by Matty_T on

Replies

  • Matty_TMatty_T Posts: 7New Users
    edited April 2012
    kmk;427447 said:
    If you do that, your company must not be a single member LLC. Otherwise, when you fill out your tax info, iTunes connect will complain that your tax identifier is already in use. This happened to my friend and he had to change his single member LLC to an S Corp.
    So I need my company to have a different tax office number to myself. Thanks.

    What about approval of the app? If i have two different accounts to which i submit the same app just with different names and descriptions, are Apple more likely to rejest the app or simply let both pass if 1 passes?
  • RickSDKRickSDK Posts: 667Registered Users
    edited April 2012
    hopefully they will reject it because you are filling up the app store with useless clutter.

    Its one thing if you are going to take your app in 2 seperate directions based on a clear purpose, but to simply spam the market with a bunch of random variations just to see what sticks sounds like a terrible idea :/

    your app is either going to be good and useful or it won't. its not like changing a keyword is going to suddenly make your app the next angry birds.
  • Matty_TMatty_T Posts: 7New Users
    edited April 2012
    RickSDK;427537 said:
    hopefully they will reject it because you are filling up the app store with useless clutter.
    Thanks for your constructive input.

    The idea of doing tests like this is to quickly determine which works best and just as quickly get rid of the one which does not. The end result being that I don't add to the "useless clutter" as you call it, but rather, contribute something that gets a better response from anyone browsing the app store.

    I'm guessing you haven't tried this approach, but does anyone on this forum have any experience with this type of approach?
  • ukneequkneeq Posts: 288Registered Users
    edited April 2012
    Matty_T;427589 said:
    Thanks for your constructive input.

    The idea of doing tests like this is to quickly determine which works best and just as quickly get rid of the one which does not. The end result being that I don't add to the "useless clutter" as you call it, but rather, contribute something that gets a better response from anyone browsing the app store.

    I'm guessing you haven't tried this approach, but does anyone on this forum have any experience with this type of approach?
    I would think this would be a bad idea. By having two of the same app you are also taking away potential customers from one of the apps. Plus even the one under one account starts off better doesn't mean that it has the better potential. It is best just to release one app and spend your efforts to market that app. Then you won't be splitting your customer base and also screwing over people that downloaded or purchased the one that you pull.
  • MeozMeoz Posts: 213Registered Users
    edited April 2012
    This sounds like a really bad idea, what about just releasing one app, and make it better with updates by listening to your user's feedback ?

    Using the app store as a sandbox will earn you not much respect of your customers and certainly not from apple.
  • HerculeHercule Posts: 77Registered Users
    edited April 2012
    I'm defending Matty_T:

    What a A:B testing is ?
    In an A:B testing you test on a small scale (few customer) 2 solutions.
    you usually don't intend to earn any money direcly form an A:B testing.
    It's more a marketing test before the real launch (with the big marketing expense).

    And customer never tell you what changes you can make in your app, to increase your income :)
    They usually just want more for the same price (or for Free..).

    If you need to choose between two designs. You know what design YOU prefer, but it's better to know which design most other people prefer, no ?

    If you want to put a "Buy" button, where is the best place for it ?
    -> you can increase your income -> you have more money to make updates to your app -> Happier customers.

    A:B testing can be great, even for the customer, if it's done right.


    PS: I won't do an A:B testing myslef, but I don't find the idea that bad.
  • ukneequkneeq Posts: 288Registered Users
    edited April 2012
    Hercule;427618 said:
    I'm defending Matty_T:

    What a A:B testing is ?
    In an A:B testing you test on a small scale (few customer) 2 solutions.
    you usually don't intend to earn any money direcly form an A:B testing.
    It's more a marketing test before the real launch (with the big marketing expense).

    And customer never tell you what changes you can make in your app, to increase your income :)
    They usually just want more for the same price (or for Free..).

    If you need to choose between two designs. You know what design YOU prefer, but it's better to know which design most other people prefer, no ?

    If you want to put a "Buy" button, where is the best place for it ?
    -> you can increase your income -> you have more money to make updates to your app -> Happier customers.

    A:B testing can be great, even for the customer, if it's done right.


    PS: I won't do an A:B testing myslef, but I don't find the idea that bad.
    I just don't think the app store is really the place for testing. Honestly what happens to the customers of the app that gets taken down? This would be very frustrating as a user if you had to buy a different version of the same app just to continue to get updates or new features.

    The idea over all isn't bad, but I just believe the app store isn't the place for that kind of testing.
  • 7twenty77twenty7 Posts: 1,006Registered Users
    edited April 2012
    Matty_T;427589 said:
    Thanks for your constructive input.

    The idea of doing tests like this is to quickly determine which works best and just as quickly get rid of the one which does not. The end result being that I don't add to the "useless clutter" as you call it, but rather, contribute something that gets a better response from anyone browsing the app store.

    I'm guessing you haven't tried this approach, but does anyone on this forum have any experience with this type of approach?
    Sorry, but I agree with Rick. The App Store is a store for customers, not a testing ground.

    A:B testing is a great idea, but that's what AdHoc is for.
  • TunaNuggetTunaNugget Posts: 1,067Registered Users
    edited April 2012
    Usually, this kind of testing is done in real stores - otherwise it's focus group testing, which is different - but usually in a restricted area.

    In iTunes Connect, you can only break it down by country, so you'd probably want to select two countries that would both represent your target market and minimize the external variables in your test.

    Oh, and I believe that the IRS will send you as many EIDs as you want, though I seem to remember that you'll need a different name (not necessarily a distinct legal entity) for each. But I'd definitely be asking an accountant about that.
  • HerculeHercule Posts: 77Registered Users
    edited April 2012
    ukneeq;427700 said:
    I just don't think the app store is really the place for testing. Honestly what happens to the customers of the app that gets taken down? This would be very frustrating as a user if you had to buy a different version of the same app just to continue to get updates or new features.

    The idea over all isn't bad, but I just believe the app store isn't the place for that kind of testing.
    Of course you can, for example, give your A/B testing apps for free.
    And the real one paid with update.
  • ukneequkneeq Posts: 288Registered Users
    edited April 2012
    Hercule;427832 said:
    Of course you can, for example, give your A/B testing apps for free.
    And the real one paid with update.
    Yea but in the original post he said test different price points.
  • mistergreen2011mistergreen2011 Posts: 188Registered Users
    edited April 2012
    Why not raise or lower prices on the app. Sales trend will tell you what you need to know. User feed back will tell you a lot as well. You don't see 2 different prices on the same pack of Oreo on the same shelf. That's marketing suicide.
    Maybe you can have one price for the apple app store and one for the android store. That makes more sense.
  • Matty_TMatty_T Posts: 7New Users
    edited April 2012
    ukneeq;427834 said:
    Yea but in the original post he said test different price points.
    I've not yet settled on a design for my tests.

    I was thinking of country by country testing and yes, price is indeed one of the things I want to test however I'm really very conscious of customer experience and not wanting to dead end customers like some big name apps (and plenty of small, now failed or no longer available apps) have done.

    I've already gotten some feedback from prospective users so I've got some idea of what will work, it's just about taking that to the next step now.
  • TunaNuggetTunaNugget Posts: 1,067Registered Users
    edited April 2012
    ukneeq;427700 said:
    I just don't think the app store is really the place for testing. Honestly what happens to the customers of the app that gets taken down? This would be very frustrating as a user if you had to buy a different version of the same app just to continue to get updates or new features.

    The idea over all isn't bad, but I just believe the app store isn't the place for that kind of testing.
    It's kinda weird that someone who pays 99 cents for an app feels that he's entitled to updates and new features into eternity.
  • obliviusappsobliviusapps Posts: 13Registered Users
    edited April 2012
    TunaNugget;427745 said:
    Usually, this kind of testing is done in real stores - otherwise it's focus group testing, which is different - but usually in a restricted area.

    In iTunes Connect, you can only break it down by country, so you'd probably want to select two countries that would both represent your target market and minimize the external variables in your test.

    Oh, and I believe that the IRS will send you as many EIDs as you want, though I seem to remember that you'll need a different name (not necessarily a distinct legal entity) for each. But I'd definitely be asking an accountant about that.
    i believe an alternative way to do this is to release the app on a single app store (country) and when everything is fine tuned , release it worldwide. I thing zynga did this with dream heights
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  • RickSDKRickSDK Posts: 667Registered Users
    edited April 2012
    TunaNugget;427891 said:
    It's kinda weird that someone who pays 99 cents for an app feels that he's entitled to updates and new features into eternity.
    why would u find that weird? if someone is selling an app at a given price, you as a consumer have the right to feel like you are buying a legitimate product at that price.
  • TunaNuggetTunaNugget Posts: 1,067Registered Users
    edited April 2012
    RickSDK;428041 said:
    why would u find that weird? if someone is selling an app at a given price, you as a consumer have the right to feel like you are buying a legitimate product at that price.
    It's weird because nothing else is like that. When I buy an album, and the label comes out with a re-mastered version, I get to buy it again if I want it. The same goes if a movie comes out in a director's cut, or a book comes out with notes and a new forward by the author. I think those are all legitimate products, and a much bigger investment than most apps.
  • TunaNuggetTunaNugget Posts: 1,067Registered Users
    edited April 2012
    RickSDK;428041 said:
    why would u find that weird? if someone is selling an app at a given price, you as a consumer have the right to feel like you are buying a legitimate product at that price.
    It's weird because nothing else is like that. When I buy an album, and the label comes out with a re-mastered version, I get to buy it again if I want it. The same goes if a movie comes out in a director's cut, or a book comes out with notes and a new forward by the author. I think those are all legitimate products, and a much bigger investment than most apps.
  • ukneequkneeq Posts: 288Registered Users
    edited April 2012
    TunaNugget;428048 said:
    It's weird because nothing else is like that. When I buy an album, and the label comes out with a re-mastered version, I get to buy it again if I want it. The same goes if a movie comes out in a director's cut, or a book comes out with notes and a new forward by the author. I think those are all legitimate products, and a much bigger investment than most apps.
    You are comparing Apples to Oranges. A re-mastered album or a director's cut is another product. With software it has always been that when you buy it you expect to be able to get certain things free like updates. Think of how Apple does it with OS X. You get the incremental updates for free and then the big versions the customer expects to pay for.
  • TunaNuggetTunaNugget Posts: 1,067Registered Users
    edited April 2012
    ukneeq;428056 said:
    You are comparing Apples to Oranges. A re-mastered album or a director's cut is another product. With software it has always been that when you buy it you expect to be able to get certain things free like updates. Think of how Apple does it with OS X. You get the incremental updates for free and then the big versions the customer expects to pay for.
    Thank you for reminding me that I had to pay 30 bucks for an update to Snow Leopard that I didn't even want. That's as much as I've paid in total for every personal-use app I have on my phone.
  • RickSDKRickSDK Posts: 667Registered Users
    edited April 2012
    imagine if you bought a computer or piece of software, that was being sold as a "great new product". Then after you buy it you find out it was really just a "test" version of the product full of bugs and poor design. you contact the product maker and they tell you, "oh that was just one of our 6 different 'test' versions, even though we didn't tell you at the time of purchase. you should buy the new 'real' version because we don't support any of those older versions now, even though u just bought it 6 days ago."

    would that make sense?
  • TunaNuggetTunaNugget Posts: 1,067Registered Users
    edited April 2012
    RickSDK;428076 said:
    imagine if you bought a computer or piece of software, that was being sold as a "great new product". Then after you buy it you find out it was really just a "test" version of the product full of bugs and poor design. you contact the product maker and they tell you, "oh that was just one of our 6 different 'test' versions, even though we didn't tell you at the time of purchase. you should buy the new 'real' version because we don't support any of those older versions now, even though u just bought it 6 days ago."

    would that make sense?
    You're really not familiar with test marketing at all? I live in a large, atypical market, so I don't get much of it. People in Peoria, Illinois don't get much else - it's like a running gag. It's a pretty fundamental part of the way that companies do business.

    And yeah, a lot of the test stuff is necessarily crap. But most of the products tested this way are cheap, like a sandwich or a new flavor of coffee. Of course, sandwiches and coffee are a bigger investment than an app.

    Now, I do realize that customers of the app stores act like they need to consult their financial adviser before they let a buck go, and will feel like they've been scammed out of their life savings if they don't get a company's undying loyalty for having once, long ago, parted with that buck. I was just pointing out that it's kinda weird.
  • foanyfoany Posts: 582Registered Users
    edited April 2012
    TunaNugget;428081 said:
    I was just pointing out that it's kinda weird.
    It's ridiculous, is what it is. Im disappointed to see developers of all people defending this crazy customer expectation.

    They expect excellent support as well, quick response to emails, it is ridiculous. No whining customer would spend time responding to emails in exchange for the sale of a product they get 70 cents from, but they expect to pay next to nothing and DEMAND the world for it.

    This setting of customer expectations is a huge mistake, and it has made founding a viable app company much harder than it ever needed to be.

    If we started out with subscription based use of apps the customer wouldn't know any different today, and we'd all be making more from this opportunity.

    They overpay for all kinds of rubbish in their everyday lives, the app store has really missed a trick by not thinking more about how the developers will make money from this.

    The app store and apple lose out from this, as it becomes harder to justify the investment in creating great apps when the returns are typically low.
  • mistergreen2011mistergreen2011 Posts: 188Registered Users
    edited April 2012
    Be nice to your customers. You're creating brand loyalty. Thanks to them you make money and will make money.
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