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I just recently published my first App with iAd and am still new to the game. I must admit that I don't quite understand how the revenue really comes together.
For example: on June 21st 2012 I had 19,904 Impressions, 30,550 Requests a CTR of 0.31% and an iAd Fill-Rate of 89.58%. That day yielded $35,60 in revenue - which was great.
If I take the values from July 1st 2012 I had 23,339 Impressions, 35,440 Requests a CTR of 0.28% and an iAd Fill-Rate of 91.95%. But this day only yielded $19.80.
Even though I have more impression, requests and a higher fill-rate I had lesse revenue.
What is the revenue tied to? What can I do to prevent it from continuing to fall?
This is due a different eCPM which is the effective cost per thousand impressions. Ad revenue fluctuates a lot and is very seasonal, during the second half of June the eCPM was high because it was the end of the second quarter.
End of quarters and end of years usually see a lot of high-paying campaigns so the eCPM goes up and so does the Ad revenue.
rocotilosPosts: 3,216iPhone Dev SDK Supporter, Registered Users
My iAd revenue goes down like crazy. I seldom look at the iad revenue page now. It is insignificant to the paid apps revenue. On the other hand, Admob is good.;)
CasperF
Posts: 13New Users
Replies
End of quarters and end of years usually see a lot of high-paying campaigns so the eCPM goes up and so does the Ad revenue.
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0 • Off Topic Insightful Disagree Dislike Like Awesome10 Detailed Steps to Submit Apps To AppStore
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0 • Off Topic Insightful Disagree Dislike Like AwesomeSince the end of june my iAd revenue has gone down by half :(
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0 • Off Topic Insightful Disagree Dislike Like AwesomeZombie Gokart
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Angry Monkey & Birds Escape
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0 • Off Topic Insightful Disagree Dislike Like Awesome10 Detailed Steps to Submit Apps To AppStore
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0 • Off Topic Insightful Disagree Dislike Like AwesomeI meant $35.60 - eventhough the other amount would be really nice. :D
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0 • Off Topic Insightful Disagree Dislike Like AwesomeI think it comes with a 15-day free trial.
I personally prefer it :)
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0 • Off Topic Insightful Disagree Dislike Like AwesomeThanks for the suggestion though...
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