Anyone use Revmob?

panzeriti · August 2012

I am considering integrating Revmob into my app(s). They state that you can get $25-$50 eCPM. This sounds a bit too good to be true. Has anyone integrated Revmob into their app, and if so can you share your experience.

esoteric · August 2012

I had integrated the Revmob SDK about a month ago for fullscreen ads. I forget why I decided not to use it but it was either causing my app to randomly crash when the ad should show or there wasn't enough delegate methods which I needed to customize things. But I see they just released version 3.0 two days ago which might of added/fixed things.
Sorry that it's not very clear I had tried 5-10 different full screen ad networks at the time so I forget.

I have an app that once had a 150$ eCPM on iAd too....but it just gets 10 impressions / day :P

I've always wondered how true that could be. Seems waaay too good to be true. I have an app which gets around 200000 impressions a day. Right now with iAds/AdMob I get anywhere from 75-150$/day. I don't believe that I could be making between 5000$(25 eCPM)-10000$(50 eCPM)/day. Seems unrealistic...50$ eCPM with those numbers would be making me 3.6 million in a year :/

If you do integrate banner ads with them in your app i'd love to hear your results.

Absentia · August 2012

I use RevMob - the $25-$50 eCPM claim is true to a point. When I first updated one of my apps with the SDK it hung around exactly in that range for a month or so. Eventually, of course, your users will develop a habit of ignoring your ads and the eCPM from your new users will be jumbled in with the eCPM from your long-time users - now the overall average eCPM for all of my apps is $3-$5 a day. RevMob is now my only source of income from my apps - I've averaged about $100 a day over the last two months using it (today was actually a record day of $215)

I would absolutely recommend it - I have received two large monthly payments earlier than I expected to and the CEO is very helpful and responsive to questions and e-mails.

Absentia · August 2012

esoteric said:
I've always wondered how true that could be. Seems waaay too good to be true. I have an app which gets around 200000 impressions a day. Right now with iAds/AdMob I get anywhere from 75-150$/day. I don't believe that I could be making between 5000$(25 eCPM)-10000$(50 eCPM)/day. Seems unrealistic...50$ eCPM with those numbers would be making me 3.6 million in a year :/

If I were you I would figure out a way to integrate RevMov into that app asap. Today, one of my apps got about 16,000 impressions and made $80 - another one got about 2,500 impressions and made $45. You could be making some insane money with 200,000 impressions

esoteric · August 2012

If i remember correctly, the banner ads from RevMob are always the same and just say something like "Do you want a FREE game. Click Here" which when clicked opens the app store to a free game.
Was that just while testing or is that actually how RevMob works?

Absentia · August 2012

Yes there are essentially 4 different kinds of ads -

- a pop-up ad that says "download a free game?" with the options "yes" and "no"
- a fullscreen ad that says "download a free game!" that, when tapped anywhere, will launch the app store
- a banner ad that says "download a free game!"
- the ability to designate a button in your app that links directly to the app store...It is recommended to label this button as "More Games". This seems to be the most effective type of ad in my experience

So yeah, for the most part all of the ads just say "download a free game" - it's pretty redundant but it works. You can run as few or as many of the above ads as you want. The documentation on the website gives pretty clear instruction on implementation. Even if you had trouble with RevMob in the past, it's worth checking out again - the SDK gets updated constantly

esoteric · August 2012

Yeah I never had any problems implementing the SDK, it was actually really simple. I just had a crashing problem with the fullscreen one a month ago.
I just didn't take the plunge last month especially with the review time taking up to 2 weeks. If it turned out to not work out good at all I didn't want to be losing 100$/day for 2 weeks.

It may be redundant but i'd say almost all clicks are accidental anyways.

Absentia · August 2012

I think I've heard that RevMob full-screen ads can actually function fine with iAd/AdMob banners. There is a play/pause button for ads on the RevMob dashboard so if the ad is not performing well or is resulting in too many negative reviews you can simply pause it and it won't show anymore.

I don't know if you know who Trey Smith is, but he just posted a good article about RevMob sales results on his blog this morning - http://www.treysmithblog.com

esoteric · August 2012

I would have to look into it further I guess.
One thing i'm curious about is how does the refresh work with RevMob? Since other ad networks you get different ads every 30-120 seconds and users will notice it's a new ad (since it looks different). But since RevMob just says "Download a FREE game" on their banner...do they even refresh? Do they tell you in the docs how fast the refresh rate is, if it does refresh.

I know I could look for myself but since you've been using this already, it's much easier to just ask you :p

Absentia · August 2012

No the banner does not refresh - it is pretty much just a static image. If you want to see what the full-screen, ad-link button, and banner ads look like, check out my free app "Cheats for 100 Floors" (not "Cheats for 100 Floors!") :-j

I'm not sure what that smiley is doing, but it seemed like a good one to go with

Right now I have the full-screen ad show when the app is first launched, and also when it is re-launched from multi-tasking. Users are not too fond of this system so I'm going to scale it back to just showing on the initial launch

esoteric · August 2012

Ah so when people say 25-50$ eCPM they are most likely talking about interstitial ads...which could be more legit but still seems pretty high. I have tried Millennial Media for interstitial ads for the past couple months, eCPM goes anywhere from 1-4$ but has gone up to 6$ for a couple days. I'm not changing and going with AdColony video ads, we'll see how those do. Anyways getting off topic :)

You said your eCPM right now is around 3$-5$...is that with banner ads or interstitials?

Guess i'll have to give RevMob banners a shot.

Absentia · August 2012

That eCPM is for all ads combined across 5 different apps. I have all of my interstitial/banner ads bundled together under the same id so I can't tell you the individual eCPM of each one

panzeriti · August 2012

Thanks for info. I decided I am going to try them out along with Chartboost and Playhaven. See which one performs better within my apps. I set up my code so that I can change the percentage allocation of each service via my server. Makes it so I don't have to update the app to modify the allocation. ;)

esoteric · August 2012

That's a great idea panzeriti. If you could update this thread once you release your app and it's been out a few days it would be appreciated!

Absentia · August 2012

Yeah, I would like to know about Chartboost results as well...I've been thinking about checking them out

panzeriti · August 2012

Will do

bluecloudmobile · August 2012

I've used Chartboost, Revmob and Playhaven in the past 11 months. Playhaven is good, but can be a pain to integrate. Chartboost has awesome analytics, but the eCPM hovered around $7-9 (once the apps started to cool down). Revmob has had the highest revenue, with an eCPM around $20-30 for me. I have about 4,000 downloads and 20,000 impressions a day (varies). I make around $300-400 a day.

Benefits of Chartboost - analytics dashboard (impressions, clicks, installs, ecpm) and total flexibility over what apps you show. The problem being that my fill rate dropped a lot when I only selected high value advertisers. They have a slick "more games" menu that slides up with one line of short code.

Benefits of Revmob - higher payouts, cleaner code (with the 3.0).

To answer the questions above - yes, they have a full screen, but they also have a button and a LinkID which you can put on your More Games button. In some of my games I don't do the full screen, but can now link the More Games to the Revmob SDK which is nice. The full screen has a better eCPM but also bothers people sometimes.

If you're interested in more, I wrote a blog post that's more in depth:

http://www.bluecloudsolutions.com/blog/mobile-app-monetization-125-ecpm/

Good luck!

Carter
Bluecloud

wildvlad · August 2012

Just grain of salt:

1. If banner never refreshes - eCPM on it will be insanely high. But it doesn't mean you would wake up billionaire tomorrow :) What matters is how much money you make per minute of user engagement. And obviously never refreshing banners are just hiding this information from you.

2. Interstitials/full screen ads. They can be very damaging to the app, they annoy the users if shown at wrong times. So, it's very hard to properly get time when it's ok to show full screen ad.

And it needs to pay significantly more than banner ad. For example I don't see reason to show $7 eCPM interstitial where I can show 2 iAd banners at $3+ eCPM instead == I will make same money, but will save quite a chunk of users to show them more iAd :) Though if eCPM on interstitials gets $30-$40+ it may become little bit more motivating. But again - how does revmob counts interstitial impression? Under the same "never refreshes" rules?

bluecloudmobile · August 2012

@wildvlad

1. If you're talking about displayed ads refreshing, Revmob doesn't advertise any apps or design in the developer's SDK at all - it's all done server side. If you do the fullscreen/linkID/or popup, it just says "download a free game" (or whatever your LinkID button says) and then the games are served up on their side. I'm not sure if that's what you meant or not, sorry if you already knew this :-)

2. Yes, definitely. I see a lot of the top game studios doing it after a user goes to the Options or secondary screens, then hits the "back" button and nowhere else. Part of me thinks the high CTR on the applicationdidbecomeactive call for fullscreen is just because people automatically hit the screen instead of knowing it was an ad. But I'm not sure.

3. The eCPM varies a lot for my different games - most of the average $20-30 (that's a 5 week average, mostly). Some are around $10, some are around $40.

I believe they count impressions by number of times the SDK is called. At least thats how it looks from my testing on the dashboard before I release the app.

I hope this helps somewhat.

Carter

fanarin · August 2012

Day Impressions Clicks Installs IR CTR eCPM Revenue
2012-08-13 845 215 2 0.93% 25.44% $0.24 $0.20

845 impression with 215 click 2 installs.

Its a full screen ad, which is showing itself every 5 screen.

Whats wrong ?

PlutoPrime · August 2012

fanarin said:

Whats wrong ?

http://finance.yahoo.com/news/evidence-mobile-advertising-bubble-130500925.html

panzeriti · August 2012

That is interesting fanarin. So far with Revmob I am seeing installs pay anywhere from $1.50-$3.00.

fanarin · August 2012

panzeriti said:
That is interesting fanarin. So far with Revmob I am seeing installs pay anywhere from $1.50-$3.00.

Maybe because it is an Android app ?

panzeriti · August 2012

Not sure, all my apps are iOS.

fanarin · August 2012

panzeriti said:
Not sure, all my apps are iOS.

No, I mean i developed some Android apps in 1-2 days to test RevMob service see what I will see then i was planning to prepare my iOS apps according to RevMob SDK, but it seems, disappointing.

Day Impressions Clicks Installs IR CTR eCPM Revenue
2012-08-13 1,255 317 2 0.63% 25.26% $0.16 $0.20

panzeriti · August 2012

I understand. Your app is Android, and my app is iOS. It is possible that the CPI is lower on Android, but I am not sure. I would email the Revmob team and ask them.

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