I have an app in the AppStore called 'Love Coupon Builder'. The main purpose of the app is for the user to create a coupon that can be sent as an image, or even added to Passbook, as a fun personal coupon generator. The app was approved in February of 2013, updated in March 2013, and again in March 2014. I recently submitted another version, which was rejected for:
Your app uses Passbook Passes for personal coupons, which is not an approved usage of Passbook Passes.
Please revise your app to remove the Passbook Pass or modify the Pass to comply with the approved usages for Passbook Passes.
For more information on Passbook Passes, please see Getting Started with Passbook.
Does this seem ridiculous, as it was approved 3 prior times over the last 15 months, each version had the capability to make a personal coupon pass?