I have a free iPhone app that relies on in-app purchases. I'm looking to have this same app developed for Android.
About 5-6% of my users are making a single $2 in-app purchase , and I'm happy with this conversion rate. That said, I've heard that IAPs do not convert nearly as well on the Android platform. As such, I'm considering giving away all the features for free on Android, and just running ads.
Do you think it would be wise to ditch the IAP model for Android, and instead just run ads? Or, if IAPs are working well on iOS, would you stick with the same model on Android?
I understand this decision likely depends on the nature of the app, but if anyone has any insights or experiences with this sort of situation, I would greatly appreciate any info or advice!