So the question is pretty self-explanatory. We have a number of apps which do moderate to well. Although the holiday season has chopped our downloads in less than half, but usually we have steady downloads. But most of our downloads are from iPhones, and never had much luck with iPad users. All the apps are universal and are not device specific, should be useful to users of iPad as well.
Would like to increase iPad downloads steadily, any suggestions? What can be done?