Hi all, I'm new to this forum so this is my first post.
I currently have 2 games that I have launched on the app store, and they both have been decently successful. They are both free, and the only way I earn money is through banner ads (I use iAds).
For the past two months or so, I have been getting around 100,000 impressions per day with my two apps combined. I have had an average of $ 0.3 ECPM with iAd, which means that I get around $30 a day, which is not bad, however to me that seems a little bit low for two apps that generate 100k impressions per day.
What eCPM are you guys getting for iAd banners? I know seasons impact eCPM because advertisers tend to spend more money before, i. e. black friday or Christmas.
(So, maybe eCPM is just lower after holidays?)
And also, Do you think that my eCPM will go up in the next months to follow? Or will it just stay the same (at 30 cents) regardless of seasons?
Thanks a lot and I will appreciate all responses!