For those of you with free apps, do you find it to be more lucrative to offer IAPs for additional content or to run ads?
I'm releasing a new app soon, and I'm debating whether to:
A: Limit the amount of content that comes with my app (but not in a way that makes it pointless) and offer a reasonably priced IAP to unlock everything else.
B: Have all the content available immediately, but include pop-up ads and also offer the user the option to turn off the ads for a small fee.
I have an app in which I use the IAP strategy and it has done pretty well for itself, but I wonder if limiting the content that comes free with the app limits the apps overall exposure and such. The majority of people never purchase the IAP, and therefore are done with the app pretty quickly, even if they enjoyed it for a little while.
For my older app, about 6.5% of users purchased an IAP, and I expect similar figures for this new app.
I'm having a hard time deciding which way to go. I really appreciate any insights!