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Mass subscription cancellation in April 2016

angelappsangelapps usaPosts: 261New Users @ @
Hi,

Can anyone shed any light on what changed in April.

I was picking up subscribers and loosing a few as I went, but each month has always been about as good or a little better.

Then in April 2016 80% of the subscriber did not renew. I cant believe that many people canceled all at the same time.

I wonder if the unsubscribe mechanism has suddenly become very obvious or apple is prompting people more aggressively as they are about to renew.

Any Ideas!!!
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