Can anyone shed any light on what changed in April.
I was picking up subscribers and loosing a few as I went, but each month has always been about as good or a little better.
Then in April 2016 80% of the subscriber did not renew. I cant believe that many people canceled all at the same time.
I wonder if the unsubscribe mechanism has suddenly become very obvious or apple is prompting people more aggressively as they are about to renew.