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Apple Search Ads (Live Oct 5)

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Replies

  • drpetedrpete RomaniaPosts: 4New Users Noob
    edited February 21
    search ads is a success for me until now. 4.99 paid app, 1 month run, 602,83$ spent, 618 conversions, average CPA 0.98. Also i benefit from the rankings increase, and that generates some organic sales too.

    And no, you can`t turn on the dial, i didn't set any limit on daily spend, with a big campaign budget. But i still think that Apple algorithm is still learning and doesn't display the ads as often as it could.
  • astersdoastersdo USAPosts: 518New Users @ @ @
    Wow, that is a great result!
  • smallDevsmallDev LondonPosts: 5New Users Noob
    edited February 23
    My campaign bid is not limited and they show it like 3 displays in a month, this is a joke.
  • astersdoastersdo USAPosts: 518New Users @ @ @
    Displays are based on conversion rate as far as I can tell.
  • indie_devindie_dev baliPosts: 24New Users @
    drpete wrote: »
    search ads is a success for me until now. 4.99 paid app, 1 month run, 602,83$ spent, 618 conversions, average CPA 0.98. Also i benefit from the rankings increase, and that generates some organic sales too.

    And no, you can`t turn on the dial, i didn't set any limit on daily spend, with a big campaign budget. But i still think that Apple algorithm is still learning and doesn't display the ads as often as it could.

    Awesome results. Will try it! Thx for sharing
  • drpetedrpete RomaniaPosts: 4New Users Noob
    CPA increased last month to 1.25 but still ok. Search match is not so great, is generating many impressions/taps/costs to useless keywords. Have to tweak it a little..
  • astersdoastersdo USAPosts: 518New Users @ @ @
    They've deteriorated for me since Apple throttled reviews. I only really use it to get reviews to improve my rank. I might have to update all my apps to use the new review code.
  • ethanwaethanwa Orlando, FLPosts: 720Registered Users @ @ @
    My CPA is great, I just really wish I could spend more money.... I can't seem to crank it up and get more downloads. It's frustrating.
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