Hey folks, so over the years we have all encountered the various rejections of the app review team, sometimes justified (such as a bug, error that we have not noticed during production) other times, odd reasons, that you just kind of roll with, accept it, do what they say and get on with it.
Recently however, I have encountered somewhat bizarre rejections, the best one being, I was updating an existing app to make it ARM64 compatible, first, they reject the title suggesting keyword stuffing - I will admit, there were a couple of added words, not obvious, but anyhow...Fine, I changed it.
Thank you for your resubmission. Upon further review the following was identified:
Guideline 4.3 - Design
Your app duplicates the content and functionality of apps currently available on the App Store.
Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.
This is fantastic, given the app has been out for 2 years, I am being accused of duplicating another app? How does that work?
I also find the appeal process worse, they no longer call you to discuss, they just simply agree with the original reviewer (which makes me think the appeal is done by them anyway!) after a day or two of keeping you waiting.
What has happened? Have they outsourced a review team, and just have a complete and utter random rejection rate?
I also love(loathe) the fact they make you spend time updating after a rejection, only to reject it again for something they could have mentioned in the first place, completely counter-productive.