I recently got a copy infringement email from one of our customer's competitors. They asked me to put their company name in their keyword to get more relevant searches.
They told me that they contacted apple and their law firm, But i read as long as it doesn't confuse the user it should be ok.
No where does it say its 'X' company, they know its our customers company because of the brand name and icon but they both sell the similar product.
they want us to take out their company name out of our keywords.
When we search for their company, our app comes out 1st and their app comes in 2nd.