Every day, lots of cool new games are released that gamers never hear about. The culprit? Over crowded app stores that are so confusing to use, most users never go past looking at the top 10 list!
For small publishers, current promotion methods are filled with buzz words, out of date case studies, and companies charging thousands of dollars for services with little or no value.
App Otaku is about to change all that.
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Over the past few months, we've been working on a new way to get developers of gaming apps a way to promote their game infront of a wide audience. We've been building a list of users before the service has launched and we are also getting a lot of publisher sign ups for AppOtaku.
The service is currently in Open Beta for publishers and will be available to gamers on 5 May 2012.
AppOtakus approach is to help publishers of all sizes connect with the gamer audience. The iTunes and Android App Stores have grown to such a size that specialized services are now a necessity for application discovery.
In order for game publishers, especially the smaller ones, to remain cost-effective, current and competitive in their online marketing endeavors, they must be able to reach their audience directly and have the tools to promote their apps to them.
At publisher.appotaku.com, game application publishers can sign up and add their games to AppOtakus growing list of game applications. Some of the features the site will include are
- A Twitter style follow system that allows publishers to market their game before it is released.
- Analytics for tracking an apps page visits and subscriber conversion rate.
- Marketplace Advertising.
- Direct to Customer Marketing Services.
-Social sharing of apps by AppOtaku users.
AppOtaku also has many more innovative features in the works which will be rolled out during various phases of their open beta designed to give iOS and Android Game Publishers a better chance of getting their app discovered and in turn leading to additional revenue for the publisher.
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