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Chad Mureta and the App Empire - Is this the end of us?

shigaugishigaugi Posts: 66Registered Users @
Hello fellow hard working devs

Maybe you are aware of it or maybe you'r not... but there is a very big 'something' crawling and growing to a hideous extent around the app store going under the radar.

Is it a plague? Or maybe it's a blessing for lazy people who know nothing of the industry and just wanna make a quick buck? That's for you to decide, but IMHO this is what will bring (and already bringing) the app store down big time:

http://www.appempire.com/video/myth/
Post edited by shigaugi on
A Sliding-Block Puzzle.... on Tequila?! Slide your way Mexico Style. Download Find a Way, José (http://j/mp/josegg), and flex them neurons like a real Muchacho! (for iPhone & iPad)

Replies

  • phillipie99phillipie99 Posts: 202Registered Users
    edited June 2012
    As long as the price stays at 3 easy payments of $732.23 or $1983 the real developers should be fine. I have watched a few webinars related to the subject and they all offer services with about a $2000 price tag for a bunch of junk you can find for free on the internet. This is a very large marketing ploy but at least there is a spin off for the real developers as these people need to find freelance developers to program their apps for them.
    <a href="http://philbystricanapps.com" target="_blank"> PhilBystricanApps.com</a>
  • shigaugishigaugi Posts: 66Registered Users @
    edited June 2012
    Of course no app can be developed without a developer. But the biggest concern, from my point of view, is the low quality of apps that will start flooding the app store, with a very aggressive marketing strategy that will make sure they keep floating ranking high on the charts, while pushing other much worthier apps (that suffer from a less aggressive marketing) down the drain.

    For an example, look at Chad Mureta's first app called "finger print security pro". This app was on the app store since July 2009, and allegedly made Chad 800K$ richer (it makes sense when you see how it ranked for the last 3 years). And this app sticks to the top of the charts like superglue. Just imagine the chart topped by tens or even hundreds of these kind of apps, and then you start to understand what sucks so much about the current app store ranking algorithm and how it can be easily exploited by would-be App Emperors. Have a look at this screenshot I took from App Annie:

    chad.jpg
    A Sliding-Block Puzzle.... on Tequila?! Slide your way Mexico Style. Download Find a Way, José (http://j/mp/josegg), and flex them neurons like a real Muchacho! (for iPhone & iPad)
  • FeldsparFeldspar Posts: 150Registered Users
    edited June 2012
    I don't see how this is going to affect the app store. It just looks like a bunch of mumbo jumbo to me. :confused:

    edit: So you think this is going to flood the store with shitty apps that are well marketed? People have been doing that for a while. Unless they have bots spamming fake reviews or something, I don't know if it's going to make much of a difference. At least that's what I'm hoping.
    <a href="http://bit.ly/MBUkJd" target="_blank"><IMG src = "http://www.feldspar-apps.com/media/RabbitHoleIcon58.png"> <b>Music Visualizer ~ Rabbit Hole</a></b> || Feldspar Apps home page : <a href = "http://feldspar-apps.com "> http://feldspar-apps.com </a>
  • phillipie99phillipie99 Posts: 202Registered Users
    edited June 2012
    One guy has done it and is now teaching people how to do it. If they are all successful or even if 1/4 of them are successful it will be havoc for the App Store charts. The apps you create, even if they are good, will be below tons of crappy apps that are stealing your downloads.
    <a href="http://philbystricanapps.com" target="_blank"> PhilBystricanApps.com</a>
  • shigaugishigaugi Posts: 66Registered Users @
    edited June 2012
    One guy has done it and is now teaching people how to do it. If they are all successful or even if 1/4 of them are successful it will be havoc for the App Store charts. The apps you create, even if they are good, will be below tons of crappy apps that are stealing your downloads.

    Yes Phillipie, tha't exactly what I'm afraid of. This dude was even interviewed by TechCrunh a month a go, he get's lots of publicity in trying to teach the wide public on how to create the next best-selling fart-app or fingersecurity prank-app. You think the app store is full of low quality 2.5-star needless apps right now? Wait 3 to 4 months from now, then you gonna start seeing the app store become a real jungle

    2 quotes from the interview:
    "You can literally sell any app"
    "I break down my system on how you can join the new rich"

    Seeing is believing:
    Keen On… Chad Mureta: How Apps Can Change Your Life [TCTV] | TechCrunch
    A Sliding-Block Puzzle.... on Tequila?! Slide your way Mexico Style. Download Find a Way, José (http://j/mp/josegg), and flex them neurons like a real Muchacho! (for iPhone & iPad)
  • sylvainwwsylvainww Posts: 158Registered Users @ @
    edited June 2012
    I've signed up to his newsletter because I'm always curious about how people market their products. It seems that he's doing a pretty good job..

    I only see one solution: developers have to step up their game (easier said than done, I know).

    Also, I'm not sure that many crappy apps can stay in the top ranks. If ratings are low, they'll probably go down after a while. If ratings are high, well then that means there still is a market for this type of apps and not much can be done.

    We can also hope that the App Store evolves (thanks to Chomp?) to make discoverability of good apps easier. Or that apps like Appsfire who is making moves this way become more and more used as an alternative to discover apps.
    <a href="http://www.apptamin.com/blog/" target="_blank"><b>The Apptamin App Marketing Blog</b> - app promotion techniques</a><br />
    <br />
    <a href="http://www.apptamin.com/" target="_blank"><b>Cool app promo videos and trailers.</a>
  • mediaspreemediaspree FloridaPosts: 854Registered Users @ @ @
    edited June 2012
    I don't think so. The thing about these "Get Rich Quick" scam systems on the internet (I mean how people don't see through it is beyond me) is they are hoping...HOPING that you buy the product, read it, then put it on the shelf and never take action. Oh and forget to claim your refund. They know their "systems" are B.S. and if people actually tried them they would fail miserably. Sure one out a million might succeed. But the other 999,999 suckers who fell for the marketing ploy (which the moment I saw the website i knew SCAM!) are out their money.

    I wouldn't worry, its a scam, the peddlers know it and are hoping people buy the system and never take action.

    EDIT: I'd also like to point out you've linked to an affiliate website so Joe Schmo affiliate is hoping to get his 5% cut when you order from the "real" website. (I hope you aren't Joe Schmo) It's all a scam ;)
  • shigaugishigaugi Posts: 66Registered Users @
    edited June 2012
    mediaspree wrote: »
    I don't think so. The thing about these "Get Rich Quick" scam systems on the internet (I mean how people don't see through it is beyond me) is they are hoping...HOPING that you buy the product, read it, then put it on the shelf and never take action. Oh and forget to claim your refund. They know their "systems" are B.S. and if people actually tried them they would fail miserably. Sure one out a million might succeed. But the other 999,999 suckers who fell for the marketing ploy (which the moment I saw the website i knew SCAM!) are out their money.

    I wouldn't worry, its a scam, the peddlers know it and are hoping people buy the system and never take action.

    EDIT: I'd also like to point out you've linked to an affiliate website so Joe Schmo affiliate is hoping to get his 5% cut when you order from the "real" website. (I hope you aren't Joe Schmo) It's all a scam ;)


    I do believe many people not only will fall for that, but will actually try to do what Chad is suggesting. So I think we will see a big surge in crap flooding the app store in a few months from now. I'm think Chad's system is a not a scam, in that sense that it might really work. And it might work because it exploits the current app store ranking algorithm which is almost 100% BS and is totally based on number of downloads and nothing else. And all of us know that being in the top 100 doesn't necessarily mean you have something good under your hands (look how successful Chad's first app is, and it got thousands of 1-star rankings!). It might only mean you are a very clever and an aggressive marketer, and most of the times that's all it takes. And that's the biggest downside of the app store. And from viewing his 4 videos - this is exactly what Chad is teaching: Not how to make a great app, but how to make an app that sells with a minimum effort.

    About the affiliate site - you were totally right, I edited the original post and put Chad's homepage instead.
    A Sliding-Block Puzzle.... on Tequila?! Slide your way Mexico Style. Download Find a Way, José (http://j/mp/josegg), and flex them neurons like a real Muchacho! (for iPhone & iPad)
  • ukneequkneeq Posts: 313Registered Users @ @
    edited June 2012
    I honestly don't think there is anything to worry about with this. If there is a market for crap apps that the people want then there are some that are bound to succeed. If there aren't, then people will just ignore those apps and no big deal. There have always been people trying to pass off crap apps and earn a quick buck. I don't think this is any different except that he is getting some good press. Overall if you are a developer and you come up with a solid product that people like and enjoy, then you'll still have nothing to worry about.
    <div style="float:left;width:150px"><img src="http://www.ukneeq.com/wp-content/uploads/2012/04/Icon@2x.png" />
    <a href="http://itunes.apple.com/us/app/ratscrew/id503993587?ls=1&mt=8" target="_blank">RatScrew for iPhone and iPad</a></div><div style="float:left;width:150px"><img src="http://www.ukneeq.com/wp-content/uploads/2012/05/Icon@2x.png" />
    <a href="http://itunes.apple.com/us/app/basic-slap-jack/id519854094?ls=1&mt=8" target="_blank">Basic Slap Jack for iPhone and iPad</a></div>
  • phillipie99phillipie99 Posts: 202Registered Users
    edited June 2012
    Another marketing professional named Trey Smith is giving away some program that seems to create a framework for all kinds of (crappy) apps. Of course there is a 2 or 3 thousand dollar price tag. See screen shot below. ProjectZero_Teaser.png
    <a href="http://philbystricanapps.com" target="_blank"> PhilBystricanApps.com</a>
  • NSStringNSString Posts: 90Registered Users @
    edited June 2012
    I don't think App Store can get any worse than how it is now. It can only get better. People who have guts/time/money to make apps will do it anyway.
  • voyage11voyage11 Posts: 11Registered Users
    edited June 2012
    Chad Mureta and Trey Smith are very powerful marketers. I believe the money they made from the products they release is at least X5 of what they made from App. I am a subscriber for both of them and I also bought the book "App Empire" from Amazon.com. I really appreciate a lot of information that they share for free. But at the end of the day, they are still marketers. So, it is up to you to differentiate between hype and real.
  • rocotilosrocotilos Posts: 3,286iPhone Dev SDK Supporter, Registered Users @ @ @ @ @
    edited June 2012
  • beginningiosdevbeginningiosdev Posts: 49Registered Users @
    edited June 2012
    I purchased and read App Empire which was an interesting read.

    While unfortunately, the video courses he's promoting are ridiculously overpriced, the book's a pretty easy read with some useful bits about marketing your apps.

    And I think we're assuming that most of the apps coming out from people paying for his overpriced system are going to be shitty. They could very well be turning out excellent apps with aggressive marketing.

    It's unfortunate that the App store will probably continue to get even more crowded but I guess the only thing we can do is adapt to the change
    For Interviews with App Developers and App Marketing Techniques - Visit <a href="http://www.beginningiosdev.com/" target="_blank">www.beginningiosdev.com</a>
    <br />
    <img src="http://www.beginningiosdev.com/wp-content/uploads/2012/10/AppStorePB_cover_250x333.jpg" alt="The App Store Playbook">
    <br />
    Author - <a href="http://www.amazon.com/The-App-Store-Playbook-ebook/dp/B009P1YPGK/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1350122407&sr=1-1&keywords=the+app+store+playbook">The App Store Playbook: Discover How 10 Successful iPhone App Developers Hit It Big Selling Games On The App Store</a>
  • zardonzardon Posts: 240Registered Users
    edited June 2012
    AppEmpire is stupidly overpriced. The only thing I found useful was the video about finding niches and how to generate ideas for apps -- but even that, I realized early on he was talking about cloning existing apps and producing silly entertainment apps by outsourcing it all overseas and living the "4-hour-work-week".

    It kinda puts a damper on those who are trying to do serious apps, or apps that are semi-serious.

    If anything, it says more about focusing on specific niches.
    UK-based Junior iOS developer looking for a job, or freelance projects.
  • StayFoolishStayFoolish Posts: 38New Users
    I read the book, I thought it was a good read. The main theme is this, people want crap, so sell them the crap.... That's it! People don't care that you made this amazing app that does x, y and z, they want some stupid app.

    This is simple economics, supply and demand, give the people what they want.

    Lets face it, majority of us are here to make money, not because we want to change the world.
  • Arty TalesArty Tales Posts: 389Registered Users @ @
    edited August 2012
    Marketing genius! he has now created a waiting list. Let's increase poeple's expectations even more and make them feel special when they get off the list.

    I read the book, I thought it was a good read. The main theme is this, people want crap, so sell them the crap.... That's it! People don't care that you made this amazing app that does x, y and z, they want some stupid app.

    He probably has a point.
    Post edited by Arty Tales on
  • AnthonyPhamAnthonyPham Posts: 31New Users
    I have do a little research about App Empire performance on App store, and I saw that most of Chad's apps succeeded in the 2009, 2010 period. Most recent apps don't perform well, so I curious about the success of method that Chad is trying to teach everyone in his course.

    Anyway, he is marketing genius (in selling his course!)

    Just my two cents!
  • KimioAppsKimioApps Posts: 8New Users
    I have experience with this....

    His book = decent read for a newbie to give a good overall picture
    His course = same content but in video format (horribly overpriced for what it offers)

    Trey Smith = Online Marketer (nuff said)
    Chad?? = one hit wonder marketing another GRQ scheme supported by other online marketers with big lists of hopefuls

    Trey's app software?? The first 10 people to use the app will be able to possibly get their very barebones apps approved and then Apple will shut the doors as it will be the same code essentially.

    Stats show that 85%+ of people who buy GRQ schemes never apply them
    Now, take the 15% who apply it, how many will be able to sniff the ranks? Even fewer. So this "course" may produce 1 to 5 people MAXIMUM who actually make a successful app that can rank. At best it will produce a few dozen wannabe developers who outsource all their work to hardworking programmers and artists which is good for them.
  • YoshkowYoshkow Victoria, B.C., CanadaPosts: 164Registered Users @ @
    KimioApps said:

    So this "course" may produce 1 to 5 people MAXIMUM who actually make a successful app that can rank.

    ...and those quotes and stats will be on the App Empire website for all to see.
    Try [url="http://in.tapfortap.com/j"Tap for Tap[/url] - the cross-promotion exchange and monetization platform for mobile app developers.
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