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Best marketing strategy to drive installations for iOS casual card game?
- The game is a Solitaire card game - Currently available for the iPod Touch, iPhone, and iPad - We've posted on the top iOS forums to promote the game - Posted the video trailer on YouTube - Contacted all of the big iOS review sites and followed up. Nobody seems interested. Had to pay iPhoneAppReview.com to review the game. - We have a profile Appromoter.com as well as on chomp.com - We bought ad space on pocketgamer a iphoneappreview (even though the ad spaces we bought were kinda small and not on the main page) - We are currently investing in in-app advertising through InMobi and are looking into a few other networks as well (CPI and CPC). We will go into TapJoy once the SDK is finished integration.
@MadAppr kevin: Well to be true, thats quite a clever idea, I never even thought about that. If you have done so, can you please refer me to some of such groups and give me links or names of the groups so that I can follow them and contact them as well.
Not intended as sarcasm but aren't there already like a gazillion Solitaire games in the App store? It would seem that at the top of your marketing strategy list should be, "Create a unique product". Its hard enough to get noticed without directly competing with other similar products.
True, but there are also a billion hip-hop and r&b songs in this world but you can's listen to just one. There are also hundreds of italian and asian restaurants to choose from and not everyone goes to the same place to eat everyone. They try out different places. What makes my Solitaire game different is that it offers 36 game modes but it's still a challenge because we are still working on availability on different platforms as well as different themes.
I dunno...I mean how can one product standout on top of hundreds of other products...
The facebook group idea works :) Took me a week of bugging the admins and owner of this one facebook page that related to our app...they finally promoted an event that we were doing. Took an hour to get 500 likes from their page. I'm expecting to get more because their page has 5 million likes on it. iOS giveaways are powerful haha.
The facebook group idea works :) Took me a week of bugging the admins and owner of this one facebook page that related to our app...they finally promoted an event that we were doing. Took an hour to get 500 likes from their page. I'm expecting to get more because their page has 5 million likes on it. iOS giveaways are powerful haha.
windrider07
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Author - The App Store Playbook: Discover How 10 Successful iPhone App Developers Hit It Big Selling Games On The App Store
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0 • Off Topic Insightful Disagree Dislike Like AwesomeI dunno...I mean how can one product standout on top of hundreds of other products...
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