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[Infographic] 98% of the Top 100 Paid iOS Apps have an online presence besides the App Store
We found it pretty impressive to see that 98% of them had an online presence besides the App Store, which we believe is an absolute must nowadays. We also took a closer look at what type of online presence they had and what were the key elements they are using (app icon, press kit, call-to-action) on their page(s).
54% of them created a video for their app promotion, and 94% had some kind of video online (either theirs or done by users/blogs). If you want to control your message and promote your app, do a video! Ok, I know I'm biased..
Anyway, I hope that you like it and that it will motivate developers and teams to improve their app promotion so all these great apps don't stay too underground.
Below is the small version of the infographic, come to our blog to check out the big one! What do you guys think? If you like it, don't hesitate to share it..If you don't, I wanna hear it!
Question - is there any way of knowing if the chicken or the egg came first? (i.e. they set up their page and that helped, or they set up their page once the App was popular?)
Also - could this just be related more to the fact that 98% of the top Apps have developers who care about making their App awesome. These people are also more likely to set up a website. I wonder if there is any causality?
Really interesting about the video!!
AppLaunch - A quick and easy tool to get your App in the press! Inject some rocket fuel in to your App launch
Question - is there any way of knowing if the chicken or the egg came first? (i.e. they set up their page and that helped, or they set up their page once the App was popular?)
Also - could this just be related more to the fact that 98% of the top Apps have developers who care about making their App awesome. These people are also more likely to set up a website. I wonder if there is any causality?
Really interesting about the video!!
If the video is on YouTube, you could compare the date vs when the app was released. Maybe use app analysis to find download trends and see when the video was released and compare. Not perfect, but could show some interesting data.
Question - is there any way of knowing if the chicken or the egg came first? (i.e. they set up their page and that helped, or they set up their page once the App was popular?)
Also - could this just be related more to the fact that 98% of the top Apps have developers who care about making their App awesome. These people are also more likely to set up a website. I wonder if there is any causality?
Really interesting about the video!!
If the video is on YouTube, you could compare the date vs when the app was released. Maybe use app analysis to find download trends and see when the video was released and compare. Not perfect, but could show some interesting data.
Even then it would be hard to tell because it's also possible that they first uploaded it privately to pitch blogs or journalists. Or somewhere else than youtube. We find the video to be perfect for pitching.
@chrismaddern: good point. I believe the website comes first (or at least at the same time) though. Let's say EA releases a new app, I'm pretty sure they make their trailer and dedicated page at the same time.
Other way I see it: having your website early can only bring good things and if you decide to build it you might as well do it before launch. Although I might be biased, I believe in that 200%. But even if they built the website/page after, why would they do it if the app is already a success. My guess is 1) because that can build on that success and have even more downloads for the app 2) they can use it to cross promote other apps (about to launch or already launched) 3) ads revenues? affiliate programs?
No matter how I look at it, I see no reason not to build at least a landing page. As for the video, well, I would strongly suggest it too if the time and/or money can be spent.
I'm curious about how these online presence help selling more app, and which factor is the most important one. Do you know any way to measure these factors?
@beginningiosdev (Shane, right?): I'm pretty convinced it's important, but it's more of a feeling and what people tell me. I recently interviewed Sam from cheddarapp.com and he was absolutely positive it is a must have. I've seen game devs too saying it's really important. I come more from a startup background and if you do want to control your message you need a press kit or else bloggers/journalists start writing wrong stuff (not saying it can't happen when having a press kit though). I'm under the impression that it applies to mobile apps too, and so we've been doing this. It doesn't take a lot of time and shows you're serious about your app. It can save you time down the road, too, for when you receive requests for visuals. All these reasons are why I put the press kit in the key elements to have on an app website, but I have no data to really back that up.
@AnthonyPham: The online presence does help sell more apps: it gives a place to redirect everyone (collect emails before launch, showcase your app) where they can find the links to download your app (especially if you have both Android/iOS apps, don't expect journalists/bloggers to put both in their post). It is also a matter of brand awareness, and visitors might not download your app straight away but they now know where to find you and who you are. You're not just a link amongst 700,000 others in the App Store and when they google your App Name they find you.
Which factor are you talking about? Like what element on the app website is the more important? I don't know how to measure it, but the way I see it you need to have them all. As for priority I'd say app name/icon (if they look for you in the App Store), then Call To Action (a big button to go download the app!) and something to REALLY show what your app is all about (I'm biased but I believe video is the best way - great screenshots and a good pitch/copywriting is a great start) and to convince users they have to download it. But then you also want them to find you if they need to (want to write about your app, send feedback instead of bitching in the App Store) so contact info is a must have. If I keep going I'm just going to say them all..
This kind of information is fairly useless unless it is also accompanied by a comparison with lesser selling products. The implication is that a web presence will help sell your app, but that does not follow from this info-bit.
Even then, you could argue that the information is "useless" unless you also include all the successful apps that do not have a web presence and all the unsuccessful apps that do have a web presence. And even then, the correlation cannot guarantee causation. The infographic is akin to "The Seven Habits of Highly Effective People". The habit is not necessarily the cause of the effectiveness, but if you are trying to be effective, those habits are probably as a good a place to start as any. Correspondingly, a website is probably a good thing to produce if you want a successful app. Correlation does not imply causation, but causation is always accompanied by correlation.
Try Tap for Tap - the cross-promotion exchange and monetization platform for mobile app developers.
@AnthonyPham: The online presence does help sell more apps: it gives a place to redirect everyone (collect emails before launch, showcase your app) where they can find the links to download your app (especially if you have both Android/iOS apps, don't expect journalists/bloggers to put both in their post). It is also a matter of brand awareness, and visitors might not download your app straight away but they now know where to find you and who you are. You're not just a link amongst 700,000 others in the App Store and when they google your App Name they find you.
Yes, I agree with your point; a strong online presence will help sell more apps as well as build brand awareness. Brand is the long-term goal that every publisher should consider. However, for short-term one, I still wonder these online presence how many percent comparing to without these presence. I think if you have any clue about this statistic, it would help publisher much!
Which factor are you talking about? Like what element on the app website is the more important? I don't know how to measure it, but the way I see it you need to have them all. As for priority I'd say app name/icon (if they look for you in the App Store), then Call To Action (a big button to go download the app!) and something to REALLY show what your app is all about (I'm biased but I believe video is the best way - great screenshots and a good pitch/copywriting is a great start) and to convince users they have to download it. But then you also want them to find you if they need to (want to write about your app, send feedback instead of bitching in the App Store) so contact info is a must have. If I keep going I'm just going to say them all..
Thank you for advice, in my personal opinion, I think all of your mentioned factors in website are important, and each of them will contribute to the overall impression that push visitor to buy apps. For question I asked you in the last post, it is quite unclear. I mean these factors are App Store SEO, app website, press kit, app review site, social network presence, cross-promotion... Do you have any clue about these factor effectiveness? I and everyone here would be very appreciated if you share some your insights.
@AnthonyPham Unfortunately, no, I can't tell what change brings what results. I haven't given much thought on how we could do this but we'd at least need to do a major survey and have all the developers doing A/B tests for a while to get the beginning of an answer..I don't see that happening.
@dapis I just realized I never answered you. Unfortunately, I don't know what percentage of lower-producing apps have a web presence and that would take a crazy amount of time to determine.
What we meant to show with this infographic is definitely not that if you have a web presence and a video, you'll make it to the Top 100. But rather that if the "big guys" do it, then indie developers that want to put all the chances on their side to get the word out about their app. For different reasons: brand awareness, providing support, getting more press, etc.
I'm probably biased but one someone tells me about a great indie app, I just expect an online presence and what I see (or don't see) can affect my decision of buying/downloading the app. Sometimes, I've just been unable to find an app in the app store and were really frustrated not to find it online.
@dapis I just realized I never answered you. Unfortunately, I don't know what percentage of lower-producing apps have a web presence and that would take a crazy amount of time to determine.
What we meant to show with this infographic is definitely not that if you have a web presence and a video, you'll make it to the Top 100. But rather that if the "big guys" do it, then indie developers that want to put all the chances on their side to get the word out about their app. For different reasons: brand awareness, providing support, getting more press, etc.
I'm probably biased but one someone tells me about a great indie app, I just expect an online presence and what I see (or don't see) can affect my decision of buying/downloading the app. Sometimes, I've just been unable to find an app in the app store and were really frustrated not to find it online.
I do think a strong web presence can be a help if used properly. But I have seen several really nice apps with well-designed web sites that are not selling at all for all practical purposes.
The biggest error I think is that most web sites are just variations on the information on the app store – if you don't provide more info and support than that, then the site is useless.
And, as an aside, the Big Guys have more resources than the rest and can more easily provide a good web presence.
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Question - is there any way of knowing if the chicken or the egg came first? (i.e. they set up their page and that helped, or they set up their page once the App was popular?)
Also - could this just be related more to the fact that 98% of the top Apps have developers who care about making their App awesome. These people are also more likely to set up a website. I wonder if there is any causality?
Really interesting about the video!!
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Read our 10 top tips for writing an App Press Release
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0 · Off Topic Insightful Disagree Dislike Like Awesome- Spam
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0 · Off Topic Insightful Disagree Dislike Like Awesome@chrismaddern: good point. I believe the website comes first (or at least at the same time) though. Let's say EA releases a new app, I'm pretty sure they make their trailer and dedicated page at the same time.
Other way I see it: having your website early can only bring good things and if you decide to build it you might as well do it before launch. Although I might be biased, I believe in that 200%. But even if they built the website/page after, why would they do it if the app is already a success. My guess is 1) because that can build on that success and have even more downloads for the app 2) they can use it to cross promote other apps (about to launch or already launched) 3) ads revenues? affiliate programs?
No matter how I look at it, I see no reason not to build at least a landing page. As for the video, well, I would strongly suggest it too if the time and/or money can be spent.
Cool app promo videos and trailers.
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0 · Off Topic Insightful Disagree Dislike Like AwesomeI'm actually curious to find out how much it helps to include a press kit on the website.
Author - The App Store Playbook: Discover How 10 Successful iPhone App Developers Hit It Big Selling Games On The App Store
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0 · Off Topic Insightful Disagree Dislike Like AwesomeI'm curious about how these online presence help selling more app, and which factor is the most important one. Do you know any way to measure these factors?
Thanks,
Anthony
www.starfruitapps.com
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0 · Off Topic Insightful Disagree Dislike Like AwesomeIt doesn't take a lot of time and shows you're serious about your app. It can save you time down the road, too, for when you receive requests for visuals. All these reasons are why I put the press kit in the key elements to have on an app website, but I have no data to really back that up.
@AnthonyPham: The online presence does help sell more apps: it gives a place to redirect everyone (collect emails before launch, showcase your app) where they can find the links to download your app (especially if you have both Android/iOS apps, don't expect journalists/bloggers to put both in their post). It is also a matter of brand awareness, and visitors might not download your app straight away but they now know where to find you and who you are. You're not just a link amongst 700,000 others in the App Store and when they google your App Name they find you.
Which factor are you talking about? Like what element on the app website is the more important? I don't know how to measure it, but the way I see it you need to have them all. As for priority I'd say app name/icon (if they look for you in the App Store), then Call To Action (a big button to go download the app!) and something to REALLY show what your app is all about (I'm biased but I believe video is the best way - great screenshots and a good pitch/copywriting is a great start) and to convince users they have to download it. But then you also want them to find you if they need to (want to write about your app, send feedback instead of bitching in the App Store) so contact info is a must have. If I keep going I'm just going to say them all..
Cool app promo videos and trailers.
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1 · Off Topic Insightful Disagree Dislike 1Like AwesomeThe implication is that a web presence will help sell your app, but that does not follow from this info-bit.
What percentage of lower-producing apps have a web presence?
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0 · Off Topic Insightful Disagree Dislike Like AwesomeThe infographic is akin to "The Seven Habits of Highly Effective People". The habit is not necessarily the cause of the effectiveness, but if you are trying to be effective, those habits are probably as a good a place to start as any. Correspondingly, a website is probably a good thing to produce if you want a successful app.
Correlation does not imply causation, but causation is always accompanied by correlation.
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0 · Off Topic Insightful Disagree Dislike Like AwesomeThanks,
Anthony
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0 · Off Topic Insightful Disagree Dislike Like AwesomeCool app promo videos and trailers.
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0 · Off Topic Insightful Disagree Dislike Like AwesomeWhat we meant to show with this infographic is definitely not that if you have a web presence and a video, you'll make it to the Top 100. But rather that if the "big guys" do it, then indie developers that want to put all the chances on their side to get the word out about their app. For different reasons: brand awareness, providing support, getting more press, etc.
I'm probably biased but one someone tells me about a great indie app, I just expect an online presence and what I see (or don't see) can affect my decision of buying/downloading the app. Sometimes, I've just been unable to find an app in the app store and were really frustrated not to find it online.
Cool app promo videos and trailers.
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0 · Off Topic Insightful Disagree Dislike Like AwesomeWhat we meant to show with this infographic is definitely not that if you have a web presence and a video, you'll make it to the Top 100. But rather that if the "big guys" do it, then indie developers that want to put all the chances on their side to get the word out about their app. For different reasons: brand awareness, providing support, getting more press, etc.
I'm probably biased but one someone tells me about a great indie app, I just expect an online presence and what I see (or don't see) can affect my decision of buying/downloading the app. Sometimes, I've just been unable to find an app in the app store and were really frustrated not to find it online.
Cool app promo videos and trailers.
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0 · Off Topic Insightful Disagree Dislike Like AwesomeThe biggest error I think is that most web sites are just variations on the information on the app store – if you don't provide more info and support than that, then the site is useless.
And, as an aside, the Big Guys have more resources than the rest and can more easily provide a good web presence.
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0 · Off Topic Insightful Disagree Dislike Like Awesome