Press Release

AnthonyPham · September 2012

Hi everyone,

My app was submitted for review and expected to release in the end of this month. My app is a Download manager for iPhone/iPod, which help you save music, file, document... directly to your iPhone and open them too. There are about 15 such apps on App Store.

What I am wondering is that I should prepare the Press Release. Does it help boost app's sales?

I would help if you can share your idea about it!

Thanks,
Anthony

windrider07 · September 2012

Yes, use PRMac for PR distribution. You can also use Appromoter (the guy who manages that site does a lot of promotion). Sending out a press release prior to your new app being launched will attract the review sites better, increase your SEO, and will basically expose your app more to the community. People won't buy your app or buy anything in your app unless they know about it. Word of advice: unless your app is REALLY good, make it free and put ads and/or virtual currency in it.

sylvainww · September 2012

Hi Anthony,

Press release are no rocket science, but you'll want to follow some rules to make sure you maximize the impact. Check out some famous apps press release for inspirations, and feel free to use the advices we give here: http://www.apptamin.com/blog/write-press-release-app-launch/

iSpreadNews · September 2012

It's better to send review requests directly to editors of news sites.

Using PRMac will not help SEO (but hurt it) since PRMac/PRWeb wrap all links in the press-release using script. So search for your app name may bring PRMac site instead of yours due to that.

AnthonyPham · September 2012

Thank you all very much! I am preparing Press Release for my app, and hope it will help app's sales better!

windrider07 · September 2012

Using PRMac will not help SEO (but hurt it) since PRMac/PRWeb wrap all links in the press-release using script. So search for your app name may bring PRMac site instead of yours due to that.

That's not true. SEO relies not only on back links but it also realis heavily on meta tags. If you have 30 high ranked, high value iOS sites that post an article about your app, I guarantee the articles will have your app's name in the article's meta tag as an h1 or h2 tag. When it comes to indexing sites, the first thing that bots will look at is your meta tags in the source code. So if you search for specific keyterms, high value sites that have posted an article about your app will show up on the first page. It also helps if you have as many backlinks as possible. PRMac has a feature that will put backlinks into your press release. PRMac is one of the most highly looked at and reputable PR agencies in the iOS/mobile community when it comes to the amount of sites it is connected with so it is safe to assume that a lot of sites will be linking back to you and placing your app's name at the top of their article. Yes, PRMac will come up in the search engine results but all other high ranking review sites that PRMAc is connected with will show up as well.

alan@appromoter.com · September 2012

A well written press release is essential whether you send out yourself or get someone else to distribute for you. Would personally try and use a service that covers multiple wires to make sure you get good coverage.

AnthonyPham · September 2012

@alan@appromoter.com: I've submitted my app to your site, hope it would help the app's sales.

Does anyone know any free press release distribution sites that actually deliver press release to journalists, news editors or help SEO app's page. I want to gain as many exposure as possible to boost app's sale.

There are a lot of free Press Release distribution there, but I am afraid that it will harm my app's page rank.

Thank,
Anthony

windrider07 · September 2012

PR distribution services will not harm your app's page rank. Free PR services are useless. Invest some money into PRmac. It's not that expensive. I'm actually impressed by how cheap PRMac is. But they deliver great results and are mentioned a lot on forums.

AnthonyPham · September 2012

@windrider07: Thank you very much! I've just had a look at PRMac, it seem to be great at its prices point.

raymng · September 2012

AnthonyPham said:
@windrider07: Thank you very much! I've just had a look at PRMac, it seem to be great at its prices point.

But the press writing and video authoring services are not so good, the press writing seems just rewrite my app description...

AnthonyPham · September 2012

I try to write my app's Press Release on my own. So, I think it is OK!

OrionExchange · September 2012

AnthonyPham said:
Hi everyone,

My app was submitted for review and expected to release in the end of this month. My app is a Download manager for iPhone/iPod, which help you save music, file, document... directly to your iPhone and open them too. There are about 15 such apps on App Store.

What I am wondering is that I should prepare the Press Release. Does it help boost app's sales?

I would help if you can share your idea about it!

Thanks,
Anthony

Of course! You've worked hard up to this point to create an Application, why not go the whole mile? Creating a press release, contacting potential clients and creating a marketing plan will be crucial to your Application success in such a saturated market.

Free advertising (which we offer) is also another option.

Good luck!

nerd · September 2012

It does help to boost sales, at least for me. I would recommend (as others have) prmac.com. If you don't want to write a press release yourself, they can write one for you.

windrider07 · October 2012

raymng said:

AnthonyPham said:
@windrider07: Thank you very much! I've just had a look at PRMac, it seem to be great at its prices point.
But the press writing and video authoring services are not so good, the press writing seems just rewrite my app description...

I wrote my own press release and then used their service to blast it out :) Their video service sucks so I would stick to the PR service only.

AnthonyPham · October 2012

@windrider07: Can you share your app's promotion video that uses PRMac service? I find it difficult to create the promotion video on my own. Thanks

windrider07 · October 2012

All they did was use images from the media kit I sent them and then they read the description of the game I also sent them. They don't play the game or do any extra work on their site. They just take what you give them and make it look professional. Waste of money. Just do a press release.

raymng · October 2012

windrider07 said:
All they did was use images from the media kit I sent them and then they read the description of the game I also sent them. They don't play the game or do any extra work on their site. They just take what you give them and make it look professional. Waste of money. Just do a press release.

Agree.... wasted my money..I want refund if possible.

paulyan · October 2012

video sucks, distribution is great!

mikeirvingapps · October 2012

I use MyNewsDesk for press releases. It seems to get my app news aggregated, so I do it every time.

donnadon · October 2012

I wish to save more music in my phone ;)

rahulkumar123 · November 2012

Press release will attract positive attention for your small business. It is very helpful to boost up your sales because it is source of website news where we give our product latest updates.

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