How long should my 25K campaign last? 1 day or a week?

markleung · February 14

It looks like I can spend about 15K to bump my to-be-free app to the Top 50 Arcade Games in the US App Store within one day. A portion of these users will be unqualified users -- which is ok. I do not intend to make money from this batch of people. Assuming that my app Sacred Guns would indeed arrive at Top 50 at Day 1, three scenarios could happen:

1) the game trends up in ranking
2) the game stays at the same rank
3) the game drops in ranking

Under which scenario would my spend at Day 2 and onwards be cost-effective? I can't think of any. Could you?

Would the remaining 10K then be better spent in another country where it would be enough to reach Top 50 in the same day?

serthera · February 15

what is cost per install for you?

markleung · February 15

$0.35 for 20K incentivized. For non-incentivized using another network it can also do a few thousand a day.

PlutoPrime · February 15

May I ask which network is doing .35 for 20k?

markleung · February 19

Fiksu, via FreeMyApps. Minimum spend is 10K though. AdColony seems to be pretty effective for us too. Our video trailer generates twice as much click-throughs as other games, and we're only being charged per completed view.

markleung · February 19

Fiksu, via FreeMyApps. Minimum spend is 10K though. AdColony seems to be pretty effective for us too. Our video trailer generates twice as much click-throughs as other games, and we're only being charged per completed view.

OurielOhayon · February 19

it's very rare to see a paid keeping in the top rank, specially if you used an incentivized technique. Unless you have reached already a critical size of users with some large network effects (i mean by that 100k DAU min) you won t stick in the rankings and you will probably need to keep pushing your app a little more. there a wide variety of provider you can use for this

ComboApp · February 26

Getting to the top is not as easy as leaving it the same day. Better spend some funds supporting your position, so that App Store users have time to notice you.

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How long should my 25K campaign last? 1 day or a week?

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