I believe many of you did notice this week the announcement in your Facebook profile that invites you to try Facebook Mobile Ad Install ads solution. For several months it was available but for the most part it was obscured, now it’s front and featured. Among dozens various app marketing technics mobile ad networks have always being recognized as the most effective way of driving traffic and install generation. Given the tremendous mobile app ecosystem growth it seems like Facebook just couldn’t stay aside and had to come up with a solution to profit on this enormous opportunity.
In a nutshell Mobile App Install Ads
allows app developer / publisher to promote iOS / Android apps on Facebook, both desktop and mobile, track downloads generated by a particular ad in real time. Launching and running ad campaign requires graphics, text, budget allocation and bidding, since you really want to keep CPI (cost per install) as low as possible and it will require real-time bidding and constant monitoring of your expenses.