Even today, after being such a big player in Social Media for a number of years, Twitter is a kind of a mystery when it comes to how can you actually put it in use for your app promotion. Part of the problem it’s not about you, it’s rather about Twitter’s own struggle to figure out how exactly it may be helpful for businesses. Chances are you are aware of the Google’s AdWords and Facebook have to offer in terms of generating installs for your app but unfortunately to this day Twitter hasn’t launched a similar solution. But please don’t throw Twitter out of your marketing toolbox.
At this point there is only one key component is missing, which is app install tracking mechanism but given the level of competition between Facebook and Twitter my gut feeling tells me it’s on the Twitter drawing board at the moment. Meanwhile here is what Twitter can provide you now, basically there are two roads you can go or even combine both.
#1 On the app’s development cycle early stage, pretty much when you’re thinking about its name make sure you’ve registered a Twitter account for it. Once all graphics for an app are ready it’s time to customize your account and give it compelling, easy to grasp description. Note: you’ll need to place a link to the app on the App Store once it’s available and better use Bitly to shorten it and being able to track traffic from it later. Go with Twitter Self service
to promote your app, here you’ll be able either promote the account itself and attract followers or promote your app in tweets and drive traffic directly on the App Store / Google Play / basically any store you develop apps for.
#2 Find, get in touch and plan marketing campaigns with Twitter account owners those accounts dedicated to iOS / Android apps. Just use Twitter built-in search tool to reach them out, it’s kind of googling but on Twitter, you’ll figure it out.