First, hello and thanks to everyone here, I've been reading a lot of topics and it has been super useful to understand the app advertising world a bit more. However I still have questions for which I can't seem to find a definitive answer, and hope that you can help me to make the right decisions.
A little background first, we (my company) are developing a fitness app (a really really cool one!) and we plan to release it around mid august. It's going to be a free app and we don't plan to monetize it with ads or in app purchase. It's going to be purely a branding tool/channel, similar to Nike+ for Nike, just to give you an idea. We are looking to get a lot of users/downloads, as cheap as we can, and preferably active users. We have a budget of around £30K for the first month possibly more, and we're focusing on the UK market first then US.
We've been looking and talking to several agencies, marketing platforms, ad networks (non incentivized and incentivized) and it gets confusing really quickly. Here is my list of questions..
The mechanic of buying a lot of cheap downloads using incentivized downloads ad networks, to rank high on the app store and then get better quality downloads "organically" .. is it a viable strategy? Or is it better to forget incentivized networks and pay a higher price for better users from the start?
Which one of these networks do you know and would you recommend, or which ones would you NOT recommend (please remember, my app is not a game but a fitness one!) : Facebook, Flurry App circle, Appia, iAD workbench, Tapit, AppFlood, Tap for tap, TapJoy, Mojiva, Revmob, Mmedia, Leadbolt, MdotM.
Are there any other that you would suggest considering what I'm looking to achieve?
I also discovered on this forum Gnome Escape, App Turbo and Appfire, sometimes I read that they don't work, and sometimes they do, what's your opinion on these services?
Ideally, what should I aim for in term of CPI and eCPI?
Would you recommend creating a video and using it to advertise my app? (Is it worth the money of creating it).
Tracking.. I've heard some great things about yoz.io to track downloads and sources.. but as I'll have Flurry Analytics in my app, is it not something that Flurry is doing already?
We'll probably end up testing a few of the above ad networks with a low budget and then spend a lot on a short time.
Sorry for the long text. Looking forward to your suggestions and thoughts.