We are launching a business application and are trying to figure out our marketing mix. I'm leaning towards CPI, and have done hours of research on the web but can't find out which companies are best for this type of targeting.
1) Rather than contacting all 100 of them, can anyone give me a short list of 2 - 5 that would be best suited for this demographic? We only want ios users and in-app advertising.
2) we want to make sure users open the app and give us their email address at least - is this something we can demand of a CPI provider?
3) can anyone confirm what usually happens with CPI and uninstalls? I assume the users are allowed to uninstall directly after...so couldn't this hurt our ranking?