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Facebook CPI vs CPC

SheepItSheepIt AustriaPosts: 10New Users *
in Mobile Marketing Techniques
Optimise for Clicks or
Optimise for Installs?

In my first tests OfC seems to do a little better, what are your results?
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Replies

  • StormFactoryStormFactory Posts: 49Registered Users @
    Do you have the Facebook SDK installed and turned on in your app?
    Live iPad & iPhone Apps = Bikini Poker | Kittens Casino HD | Democratic Daily News | Gossip Gopher
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  • SheepItSheepIt AustriaPosts: 10New Users *
    Yes, after getting longer results it now seems to pay off for the cpi.

    Not really longterm results though..
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  • mediaspreemediaspree FloridaPosts: 901Registered Users @ @ @
    Over the last 7 days using a CPI campaign I've gotten 733 installs at a cost of $69.42 ($0.09 cents per install) This is from 1804 "clicks" So that is 3 cents per click. Can you get better or equal to 3 cents per click in a CPC campaign?
    mediaspree.com
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  • raymngraymng Posts: 2,047Registered Users @ @ @ @
    mediaspree wrote: »
    Over the last 7 days using a CPI campaign I've gotten 733 installs at a cost of $69.42 ($0.09 cents per install) This is from 1804 "clicks" So that is 3 cents per click. Can you get better or equal to 3 cents per click in a CPC campaign?

    Is it a free app? Can you earn back the money?
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  • dev666999dev666999 Posts: 3,628New Users @ @ @ @ @
    raymng wrote: »
    mediaspree wrote: »
    Over the last 7 days using a CPI campaign I've gotten 733 installs at a cost of $69.42 ($0.09 cents per install) This is from 1804 "clicks" So that is 3 cents per click. Can you get better or equal to 3 cents per click in a CPC campaign?

    Is it a free app? Can you earn back the money?


    Assume the app is MovieClock....

    Don't know if it runs ads... but does have IAP at $0.99

    It costs him $9.00 per hundred installs...

    He needs a conversion rate of 12.85% to break even...ie he has to have 12.85 unlocks per 100 downloads.

    Why the odd number?

    Apple takes 30%... so 12.85 x 70% = $9.00

    That is a high conversion to break even, much less make a profit.

    However if you're running ads, it becomes a bit easier as the ad revenue recoups your costs faster.

    But pure IAP?

    Appears to be hard to do, even with such low install costs. The solution perhaps is to raise the price of the IAP.

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