It's been a while since I've published anything here but I thought I'd share this with you.
Since WWDC14 and the announcement of App Previews we've been reading and thinking a lot about it. Here
are our thoughts and some tips for app developers.
We also experimented with the format a bit, and produced different app previews for 2 clients (we'll have to wait on feedback from Apple to know what is allowed and what is not though).
And if you're interested in leveraging video to promote your app, check out our guide to marketing an app using video