I have an app which is an education app for kids. The app is in english. The app does very well in US, but from UK i get hardly any downloads at all. I am confused what would be causing this as per app annie the app is rating high on the keywords that i want both for US and UK
Do i have to do any localization specific to UK in the app?
Would reviews be the difference? Do i need more reviews from UK?
Do people search differently in UK compared to US? I am assuming since its english in both countries the search keywords should be same.