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Is facebook worth for advertising an app?

DigitalDividendDigitalDividend Västerås SwedenPosts: 1New Users Noob
We've been developing apps for our clients, we're just into app development but don't know the best way to promote apps. Now we're seeking quick ways to promote our apps. Just decided to go through facebook for first app promotion, question is facebook ad is good for app marketing?

Replies

  • UIUsUIUs Posts: 168Moderators Admin
    Welcome aboard. You can do a search on this board for Facebook Advertising. It has been discussed frequently.

    http://iphonedevsdk.com/search?Search=facebook+advertising
  • adoregameradoregamer United KingdomPosts: 14New Users *
    hey @DigitalDividend,

    Facebook mobile ads has the most diversed targeting options among all other app promotion networks. If you know what audience you need to reach, then its the best option. However, these ads might seem rather expensive and they need constant optimization.

    hope this helps)
  • imag8negamesimag8negames USPosts: 5New Users Noob
    It has been expensive for us but we have gotten quite a bit of users from running FB ads.. Be careful and set a budget though and test the waters first with your ad to see if they are converting over.
  • imag8negamesimag8negames USPosts: 5New Users Noob
    Would like to see what others have done to optimize their ads on FB? Anyone care to start a Skype group for this.. Spend should be $1k min to join group
  • AlisaLevAlisaLev UkrainePosts: 122New Users @ @
    We have tried and found out that Free apps are a good choice to promote, at least the budget spent wasn't useless. For the paud one, it was tpp expensive with no visual result.
  • apppicker.comapppicker.com Posts: 452Registered Users @ @
    AlisaLev wrote: »
    We have tried and found out that Free apps are a good choice to promote, at least the budget spent wasn't useless. For the paud one, it was tpp expensive with no visual result.

    What CPI and are those users "quality users"? I feel the focus is shifting, in terms of measuring the quality as well as the quantity.

    Country of user, usage of app and retention are some of the key metrics.

    apppicker.com top 10 App review site where developers can post videos, place promo codes and announce apps on sale and gone free.
  • AlisaLevAlisaLev UkrainePosts: 122New Users @ @
    AlisaLev wrote: »
    We have tried and found out that Free apps are a good choice to promote, at least the budget spent wasn't useless. For the paud one, it was tpp expensive with no visual result.

    What CPI and are those users "quality users"? I feel the focus is shifting, in terms of measuring the quality as well as the quantity.

    Country of user, usage of app and retention are some of the key metrics.

    The target audience is really narrow, as our apps are not games, we have them in Utilities and Video sections, so I think target such users is easier. Concerning CPI it was about 2$ and even more.
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