Hello Experts,
I have seen a lot of Applications get reviewed by top sites like Mashable, Techcrunch, What is the best way to reach out to them and get enough buzz so can get the maximum number of downloads during launch and earn enough credibility.
Though I have written a post on Marketing of App(
http://www.sphinx-solution.com/blog/how-to-do-pre-launch-app-marketing/), but when it comes to implementation, I am not figuring out the way, whether I (basically my clients for whom we develop) should hire an agency or give a try of their own.
Any help is much appreciated!!
sphinxsolution
New Jersey/PunePosts: 7New Users Noob
Replies
You need a great LUCK to reach them! Agency is only 20-30% to help here.
Unless your app is exceptional and/or backed by some big players in the industry, getting a review from any of these sites these days will only goose your downloads upwards for a few days or so. After that... back down she goes.
In the old days...3 or more years ago, a review by a site like that would be golden. Now, with so many apps flooding the app store, that golden opportunity is gone.
That's certainly true but our experience is that a developer who gets a review can market that review to gain more downloads. We ourselves see a huge difference in the trailing download rate of an app following a review between developers who share in social media and those that don't.
If I had an app with a good review on a review website, I would direct as many people as possible to that review rather than to the iTunes profile, as I believe total downloads would be higher as a result.
Sending review requests to all major app review sites can take up to 2-3 weeks of your time, for very boring tasks like gathering emails/urls of contact forms, filling contact forms (almost all of them have captchas!). So you decide who should do that - you or an agency, that already has gathered such lists of contacts/url, configured form autofillers and has staff in countries with cheap labour.
Also keep in mind that are some agencies that can send review requests not only to app review sites that publish news in English, but in other languages too (e.g. to most popular site in Germany, Italy, France and so on). Filling in contact forms in languages you don't know is a really distracting task to do yourself..
Just remember that there other countries besides US!
We just woke up and saw articles in there.
Later when we contacted them, the hint we got was alike - does your app do anything new? it it new? if it's not, then there is almost no way, because it won't be really "news".