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Saleswise, best day of the week to release an app?

cjamerlancjamerlan Posts: 62Registered Users @
Hi all,

From your experience, what is the best day of the week to release an app based on sales? I think that friday going into the weekend would make the most sense, but different experiences can tell a different story :)
Post edited by cjamerlan on
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Replies

  • johnqhjohnqh Posts: 812Registered Users @ @ @
    edited March 2009
    cjamerlan wrote: »
    Hi all,

    From your experience, what is the best day of the week to release an app based on sales? I think that friday going into the weekend would make the most sense, but different experiences can tell a different story :)

    It won't matter. It takes Apple anywhere from 1 day to 3 months to approve your app.
  • scotopiascotopia Posts: 2,074Registered Users
    edited March 2009
    johnqh wrote: »
    It won't matter. It takes Apple anywhere from 1 day to 3 months to approve your app.

    It seems to me like saturday is the best day for sales; and monday is the worst. And, although what John says is certainly true sometimes; I've found them to be averaging about 5 days lately; so you can (loosely) plan around that.
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  • cjamerlancjamerlan Posts: 62Registered Users @
    edited March 2009
    scotopia wrote: »
    It seems to me like saturday is the best day for sales; and monday is the worst. And, although what John says is certainly true sometimes; I've found them to be averaging about 5 days lately; so you can (loosely) plan around that.

    Thanks, thats what I noticed too. I have an app that was approved and just deciding what day to release it (I have it set to be released at a MUCH later date :))
    Check out my most recent app!<br />
    <a href="http://bit.ly/mQ4Sor" target="_blank"><b>Most Addictive Game 2</b></a><br />
    <br />
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  • scotopiascotopia Posts: 2,074Registered Users
    edited March 2009
    cjamerlan wrote: »
    Thanks, thats what I noticed too. I have an app that was approved and just deciding what day to release it (I have it set to be released at a MUCH later date :))

    Wait... if it's already approved you should set the release date to right now; even if you set the release date to tomorrow, for instance, when it hits the store tomorrow it will say the release date is the approve date (and it will be sorted as such).

    I know it doesn't make sense but just take my word for it: the day it says as the release date on the store (and the one that determines it's sorting order) is the EARLIER of the release date you set in the pricing tab and the approval date.
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  • Slayer5150Slayer5150 Posts: 471Registered Users
    edited March 2009
    scotopia is right, just set the date to today. Note that it might take a few hours for it to appear in the store.
  • cjamerlancjamerlan Posts: 62Registered Users @
    edited March 2009
    scotopia wrote: »
    Wait... if it's already approved you should set the release date to right now; even if you set the release date to tomorrow, for instance, when it hits the store tomorrow it will say the release date is the approve date (and it will be sorted as such).

    I know it doesn't make sense but just take my word for it: the day it says as the release date on the store (and the one that determines it's sorting order) is the EARLIER of the release date you set in the pricing tab and the approval date.

    is that right?? Wow, I didnt know that...I always thought that if you set the release date at a much later date, you can wait AFTER it was approved. Thanks for the heads up!
    Check out my most recent app!<br />
    <a href="http://bit.ly/mQ4Sor" target="_blank"><b>Most Addictive Game 2</b></a><br />
    <br />
    <a href="http://twitter.com/charlesjamerlan" target="_blank">Follow me on Twitter @charlesjamerlan</a><br />
    <a href="http
  • scotopiascotopia Posts: 2,074Registered Users
    edited March 2009
    cjamerlan wrote: »
    is that right?? Wow, I didnt know that...I always thought that if you set the release date at a much later date, you can wait AFTER it was approved. Thanks for the heads up!

    No problem; I know many of us here (self included) have been burned by this at least once.
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    <a href="http://bit.ly/c4r7uo" target="_blank">omegasoftIconBanner.png</a><br />
    <br />
    <a href="http://bit.ly/9EGiHD" target="_blank">Aura Trainer</a> | <a href="http://bi
  • SusanSoireeSusanSoiree Posts: 22Registered Users
    edited March 2009
    scotopia wrote: »
    No problem; I know many of us here (self included) have been burned by this at least once.

    I'm starting to think that I should release an app that isn't my favorite just to get experience with the whole distribution process. I'm so confused!
  • Slayer5150Slayer5150 Posts: 471Registered Users
    edited March 2009
    I'm starting to think that I should release an app that isn't my favorite just to get experience with the whole distribution process. I'm so confused!

    First put your avatar back to the money, press OK doesn't have the same feel as money :D
  • SusanSoireeSusanSoiree Posts: 22Registered Users
    edited March 2009
    Slayer5150 wrote: »
    First put your avatar back to the money, press OK doesn't have the same feel as money :D

    yes but geek humor makes me laugh!
  • eviljackeviljack Posts: 221Registered Users
    edited March 2011
    scotopia wrote: »
    No problem; I know many of us here (self included) have been burned by this at least once.


    Ok, I'm confused as hell. I set my release date to one month after I submitted it 3/21, and so far it's "waiting for review". Does this mean since I set it so far ahead they aren't going to even touch it until a week before?

    This was the recommended approach at WWDC.
    Yes, <i><b><u>I</u></b></i> am that man from Nantucket
  • 7twenty77twenty7 Posts: 1,013Registered Users @ @ @ @
    edited March 2011
    eviljack wrote: »
    Ok, I'm confused as hell. I set my release date to one month after I submitted it 3/21, and so far it's "waiting for review". Does this mean since I set it so far ahead they aren't going to even touch it until a week before?

    This was the recommended approach at WWDC.

    No, they will review it in the order it was submitted. The set release date doesn't matter.

    Once approved, the app will not become available in the store until the release date that you set.

    HOWEVER, as others point out, the app's published "release date" (the one shown in iTunes and used as the sorting value for sorting by release date) will be the approval date.

    Let's say that your app is approved today (March 24), but you don't "release" it until April 24. It will become available for download on April 24th, but on that day it will not appear in the the category's latest release list. (I'm not talking about New & Noteworthy, but the list of new releases at the bottom of an iTunes category on the desktop or when looking at the "Release date" section of a category on the device).

    While you really shouldn't plan on being in those lists at all (iTunes has a habit of completely screwing up often), being on those lists definitely is a plus. Setting your release date to bypass those lists will only negatively impact sales until you start a PR campaign.
  • sleaversleaver Posts: 158Registered Users @ @
    edited March 2011
    Are release dates for new apps and updates different because I released an app which was 'pending developer release' and had been for over two weeks and the date on iTunes is displaying as when I released it and NOT the approved date.
  • 7twenty77twenty7 Posts: 1,013Registered Users @ @ @ @
    edited March 2011
    sleaver wrote: »
    Are release dates for new apps and updates different because I released an app which was 'pending developer release' and had been for over two weeks and the date on iTunes is displaying as when I released it and NOT the approved date.

    Really? Was this recently? You never know with iTunes, but I'm pretty sure it's still how it works.

    I actually just looked at Angry Birds Rio, which was released March 22, and their iTunes "release date" is March 17. I figure that if they can't get it right...then it's definitely still broken (or a feature).

    On a side note, my mind was blown this previous weekend when at the mall I saw a full 8 foot tall ad in the mall for the Angry Birds Rio. With the full printed release date of March 22. Wow, how things have changed.
  • sleaversleaver Posts: 158Registered Users @ @
    edited March 2011
    7twenty7 wrote: »
    Really? Was this recently? You never know with iTunes, but I'm pretty sure it's still how it works.

    I actually just looked at Angry Birds Rio, which was released March 22, and their iTunes "release date" is March 17. I figure that if they can't get it right...then it's definitely still broken (or a feature).

    On a side note, my mind was blown this previous weekend when at the mall I saw a full 8 foot tall ad in the mall for the Angry Birds Rio. With the full printed release date of March 22. Wow, how things have changed.
    This week!

    The following is the iTunes link and unless I'm looking at the wrong update date it defiantly says the same as per the attached status history.

    F1 News 2011 for iPhone, iPod touch, and iPad on the iTunes App Store

    status_history.jpg

    Maybe it is different for updates :confused:
  • bhsu21bhsu21 Posts: 188Registered Users
    edited March 2011
    7twenty7 wrote: »
    No, they will review it in the order it was submitted. The set release date doesn't matter.

    Once approved, the app will not become available in the store until the release date that you set.

    HOWEVER, as others point out, the app's published "release date" (the one shown in iTunes and used as the sorting value for sorting by release date) will be the approval date.

    Let's say that your app is approved today (March 24), but you don't "release" it until April 24. It will become available for download on April 24th, but on that day it will not appear in the the category's latest release list. (I'm not talking about New & Noteworthy, but the list of new releases at the bottom of an iTunes category on the desktop or when looking at the "Release date" section of a category on the device).

    While you really shouldn't plan on being in those lists at all (iTunes has a habit of completely screwing up often), being on those lists definitely is a plus. Setting your release date to bypass those lists will only negatively impact sales until you start a PR campaign.

    Ok I think I understand this. So if the app approved date is March 24 and I set to release it on that day, it WILL be on the category's latest release list.

    If I set it to a different date, it won't be.

    Right?
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  • eviljackeviljack Posts: 221Registered Users
    edited March 2011
    bhsu21 wrote: »
    Ok I think I understand this. So if the app approved date is March 24 and I set to release it on that day, it WILL be on the category's latest release list.

    If I set it to a different date, it won't be.

    Right?

    That's if today was the 24th and your app just got approved (I think).

    I got approval on the 28th and set my release date to the 28th (moved it back from 4/1) and it showed up as a new release for the 29th. Go figure.
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  • twildtwild Posts: 113Registered Users @ @
    edited March 2011
  • bhsu21bhsu21 Posts: 188Registered Users
    edited March 2011
    twild wrote: »
    I'm glad I came across this thread!

    Me too :)
    <a href="http://itunes.apple.com/us/app/photo-365/id454629399?mt=8" target="_blank">Photo 365: Remember your year one photo at a time</a>.
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    <a href="http://itunes.apple.com/us/app/gratitude-journal-365-diary/id532567134?mt=8" target="_blank">Gratitude Journal 365: Be thankful and change your life.</a>.
  • ramonxgarzaramonxgarza Posts: 2New Users
    edited March 2011
    twild wrote: »
    I'm glad I came across this thread!

    This answered a huge question I had. Thanks for the help in this thread.:)
  • 1last try games1last try games Posts: 11Registered Users *
    edited March 2011
    bhsu21 wrote: »
    Ok I think I understand this. So if the app approved date is March 24 and I set to release it on that day, it WILL be on the category's latest release list.

    If I set it to a different date, it won't be.

    Right?

    So confusing.. :(
    lets say the aproval date is march 24th but I want to release my game on april 8th .. what is the correct approach to be in the new releases category on april 8th?
  • dapisdapis Posts: 311Registered Users @ @
    edited March 2011
    So confusing.. :(
    lets say the aproval date is march 24th but I want to release my game on april 8th .. what is the correct approach to be in the new releases category on april 8th?

    The point of this thread is that you can't do that.
  • 1last try games1last try games Posts: 11Registered Users *
    edited March 2011
    dapis wrote: »
    The point of this thread is that you can't do that.

    so you have to release the same day as the aproval date?
  • wdcswdcs Posts: 302Registered Users @ @
    edited March 2011
    7twenty7 wrote: »
    Let's say that your app is approved today (March 24), but you don't "release" it until April 24. It will become available for download on April 24th, but on that day it will not appear in the the category's latest release list.

    @7twenty7,

    Thanks for posting this, it is significant information.
    Do you know for sure that it works that way?

    Several times I sat on an app for several days before releasing it to App Store. So I am interested if you have tested this first hand.... have you ever released an app 2 or 3 days after Apple's approval, then tracked how long until if fell off the latest-releases list? I (and surely others here) would love to have a rock sold confirmation on this, thx!
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