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One way to market Apps are with QR codes. Most people overlook the codes, but it is a great tool to promote an App in the physical world. Codes can be printed on fliers, shirts, put in newspaper or magazines, and many other places to advertise the App. Apps should have a balanced marketing strategy online and offline.
thewittPosts: 180iPhone Dev SDK Supporter, Registered Users
Though they can be useful, trying to scan a QR Code printed on a t shirt that's being worn by someone can be a real pain... Scanning a wrinkled shirt with a distorted image is very tough.
Though they can be useful, trying to scan a QR Code printed on a t shirt that's being worn by someone can be a real pain... Scanning a wrinkled shirt with a distorted image is very tough.
True a shirt may be a bit much, but putting a code on poster could be better.
One way to market Apps are with QR codes. Most people overlook the codes, but it is a great tool to promote an App in the physical world. Codes can be printed on fliers, shirts, put in newspaper or magazines, and many other places to advertise the App. Apps should have a balanced marketing strategy online and offline.
The process should be simple
1. Scan 2. Download 3. Enjoy the App
Easy.
Nice information, you can also place the QR code in shop windows, on coupons, on your business cards, in Google places, in forum profile picture and many other creative places.
It is interesting that there have not been more comments on this thread. Here is market research indicating that action codes (including QR codes) in the top 100 magazine advertising grew by more than 600% from January to December, 2011.
Surely there is a place for QR codes in affiliate marketing. The affiliate link can be easily embedded in a QR code. What do you think the objections are?
I'd say there may not be too many objections, more so lack of knowledge. QR codes are a great tool and plenty of people see the code, but they simply don't know how they work or what they are. It's still fairly new, and very useful, but I'd say people just need to be taught how to scan and the benefits from scanning.
Also some QR marketers misuse the codes and market them improperly, which discourages people from scanning in the future. So that could be an objection.
I think the main objection of using QR codes for apps is that is tries to solve a problem that isn't really that much of a problem. Most people know how to download an app if they know the name of that app. Sure there are benefits for using QR codes, but mostly for the publisher and not for the user.
If you can find a way to make the usage of a QR code more benfical for the user, then people will use it more.
For example if it was possible to provide a automatic discount on the app when using a printed QR code, I would use it.
I also made a website to handle the shortlinks and to track the number of scan: Gielve Apps - QR Codes Lab
Oh, and, this is one last thing I made:
It returned a random app from my apps, but I was working on it and it only returns my game Surround It! right now.
Oh, by the way, while we are talking about this:
Are there people out there interested in having their app in the list of the apps "randomly" returned by the QR Codes? This code is scanned 20 times a day.
The app must be for iPhone at least and the app must be free and available in every app stores worldwide.
I've spent some time working with QR codes (and AR/physicalities in general).
IMHO the novelty of QR codes has worn off (even in my home country - Poland). Perhaps two years ago it was a good technique because people noticed a code, and said "oh, cool - I wander what's behind it", but today QR codes are everywhere and it's not enough to just print them out and post them and expect someone will use them.
Having said that - if you want to advertise in the physical space, use QR-code of course, but not just the code. Add something to it, a teaser, an explaination why the user might want to use the code, etc. If you just post a code, don't expect it to be used. Just like writing a website name alone is not enough to raise any interest.
Finally - on the subject of t-shirt qr-codes, a couple of tips: - use black on white. I saw at least one guy who had white on black (or some other color, I don't remember). Black on white is easiest to read. - don't store the whole address, use a shortening service like bit.ly - the less chars you put in, the lesser resolution is required for qr code to work - think about the context. Is the website ready for mobile viewing? - btw. you may link directly to app store (although I'll still suggest doing that through bit.ly)
App Store marketing toolbox, use «devforum» code for $1 first month. Tools for App Store SEO, competitor tracking, etc.
Hmm I agree with you Merlin. Most people use to scan out of curiosity, but there are now so many and they look exactly alike so it somewhat lost its flare of attraction. Here are two examples of how QR codes can stand out though. That's Qrezy!
Qrezy
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0 • Off Topic Insightful Disagree Dislike Like AwesomeI scanned one from a billboard the other day that entered an entry on my calendar for an up coming tech conference event.
Very sweet.
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0 • Off Topic Insightful Disagree Dislike Like AwesomeAlso some QR marketers misuse the codes and market them improperly, which discourages people from scanning in the future. So that could be an objection.
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0 • Off Topic Insightful Disagree Dislike Like AwesomeIf you can find a way to make the usage of a QR code more benfical for the user, then people will use it more.
For example if it was possible to provide a automatic discount on the app when using a printed QR code, I would use it.
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0 • Off Topic Insightful Disagree Dislike Like AwesomeI tried to use QR Codes to promote my iPhone apps, well, it's pretty fun but I expected more.
I made stickers too,
https://twitter.com/#!/GielveApps/media/slideshow?url=http%3A%2F%2Ftwitpic.com%2F6zu9d3
https://twitter.com/#!/GielveApps/media/slideshow?url=http%3A%2F%2Ftwitpic.com%2F6zu83p
I also made a website to handle the shortlinks and to track the number of scan:
Gielve Apps - QR Codes Lab
Oh, and, this is one last thing I made:
It returned a random app from my apps, but I was working on it and it only returns my game Surround It! right now.
Oh, by the way, while we are talking about this:
Are there people out there interested in having their app in the list of the apps "randomly" returned by the QR Codes? This code is scanned 20 times a day.
The app must be for iPhone at least and the app must be free and available in every app stores worldwide.
Unit Circle - <a href="http://gie.lv/trigohd" target="_b
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0 • Off Topic Insightful Disagree Dislike Like AwesomeIMHO the novelty of QR codes has worn off (even in my home country - Poland). Perhaps two years ago it was a good technique because people noticed a code, and said "oh, cool - I wander what's behind it", but today QR codes are everywhere and it's not enough to just print them out and post them and expect someone will use them.
Having said that - if you want to advertise in the physical space, use QR-code of course, but not just the code. Add something to it, a teaser, an explaination why the user might want to use the code, etc.
If you just post a code, don't expect it to be used. Just like writing a website name alone is not enough to raise any interest.
Finally - on the subject of t-shirt qr-codes, a couple of tips:
- use black on white. I saw at least one guy who had white on black (or some other color, I don't remember). Black on white is easiest to read.
- don't store the whole address, use a shortening service like bit.ly - the less chars you put in, the lesser resolution is required for qr code to work
- think about the context. Is the website ready for mobile viewing?
- btw. you may link directly to app store (although I'll still suggest doing that through bit.ly)
http://appcod.es/
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0 • Off Topic Insightful Disagree Dislike Like Awesomehttp://appcod.es/
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