Over a year ago we launched our productivity app Easy Annotate, a dual PDF editor.
We had it as a paid app, which sold an average of 7 units a day.
A few weeks ago we went free with IAP in an effort to boost downloads.
Downloads have increased (to about 150), but sales remain stagnant.
We would like to increase our marketing effort. Most of what I read on the forum is about marketing games.
Does anyone have experience marketing a productivity app?
And while I'm at it, any suggestions to improve our app are welcome.
Link to iTunes: https://itunes.apple.com/us/app/easy-annotate-dual-pdf-editor/id727622263