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PR sent via PRMac MAY hurt SEo since all urls (e.g. app homepage) are wrapped with their redirecting script. So after doing a PR using PRMac prmac.com can come before your site when searching for name of your app or for related searches.A well written press release distributed widely with something interesting to engage reviewers can't do any harm at all...So you mean the most likely outcome of sending a press release is that..It won't hurt my app downloads ?